---
schema_version: "1"
id: 030cee5bccf7dee5d27b4ff4f4c4bf90fa7a0754c2e899e0b297244834e83c26
title: Set Up Identity-Licensed Users in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_identity.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_identity.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 12db194a3149b15547d4ffa75c6645a169e8d54e1b555fa8129964740cb6c8dc
description: Identity-licensed users can access Marketing Cloud Next using Salesforce single sign-on. You can assign Identity-licensed users the same permissions as Marketing Cloud Managers, including full access to campaigns, segments, flows, and shared Analytics reports. Clone the Identity-licensed user profile and customize the permissions for Marketing Cloud Next, and then assign the profile to new users.
products:
  - Marketing
release: "264"
---
# Set Up Identity-Licensed Users in Marketing Cloud Next

Identity-licensed users can access Marketing Cloud Next using Salesforce single sign-on. You can assign Identity-licensed users the same permissions as Marketing Cloud Managers, including full access to campaigns, segments, flows, and shared Analytics reports. Clone the Identity-licensed user profile and customize the permissions for Marketing Cloud Next, and then assign the profile to new users.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="vertical-align:top;" id="d73959e60">User Permissions Needed</th>
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        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d73959e60 ">To add users: </td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d73959e60 ">Manage Internal Users</td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d73959e60 ">To create and edit profiles:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d73959e60 ">Manage Profiles and Permission Sets </td>

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      </table>

## Configure an Identity Profile for Marketing

1. From Setup, in the Quick Find box, enter Profiles and then select **Profiles**.
2. Find the Identity User profile, and then click **Clone**.
3. Enter a profile name and save your changes.
4. In Tab Settings, change the visibility to Default On for these tabs: Analytics, Briefs, Campaigns, Consent, Contacts, Content, Flows, Home, Leads, and Segments.
5. Customize page layouts and permissions as needed.
6. Save your changes.
7. Repeat steps 1-6 to create additional Identity User profiles for marketing.

## Create an Identity-Licensed User for Marketing

1. From Setup, in the Quick Find box, enter Users and then select **Users**.
2. Click **New User**.
3. In the User License dropdown, select **Identity**.
4. In the Profile dropdown, select the identity user profile you configured for marketing.
5. Save your changes.
6. Add the necessary permissions to access marketing manager tools and Marketing Performance Intelligence dashboards.
    1. In Permission Set Assignments, click **Edit Assignments**.
    2. Add two permission sets: the Marketing Cloud Manager and Tableau Next Included App Business User.
7. To add more Identity-licensed users for marketing, repeat steps 1-6.