---
schema_version: "1"
id: 7135bd66aea1a54bf29aba41643727550aa6777afba7f8323c297b882b2acf1c
title: Configure Custom Engagement Values for Marketing Triggers
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_custom_dmo_values.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_custom_dmo_values.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ea328cc7d62c0d5e5797bec9ba25e166ac54fa608ce7240a32a82b785663a01d
description: Retail marketing triggers detect shopper actions, such as viewing a product or adding an item to a cart, from engagement values in your data model. If your data uses values other than the defaults, configure custom engagement values so that your triggers build audiences from your own data instead of hard-coded defaults.
products:
  - Marketing
release: "264"
---
# Configure Custom Engagement Values for Marketing Triggers

Retail marketing triggers detect shopper actions, such as viewing a product or adding an item to a cart, from engagement values in your data model. If your data uses values other than the defaults, configure custom engagement values so that your triggers build audiences from your own data instead of hard-coded defaults.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d20739e47 ">To configure custom engagement values:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d20739e47 ">Marketing Triggers Admin permission set</td>

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Before you configure the engagement values, map all the required Data Model Objects (DMOs) for your marketing triggers. The engagement values that you configure are used when the system builds the data transforms for each trigger.

Custom engagement values apply to these retail marketing triggers:

- Abandoned Page
- Abandoned Product Browse
- Abandoned Shopping Cart

1. From Setup, in the Quick Find box, enter Marketing Features, and then select **Triggers**.
2. On the Marketing Triggers page, click **Advanced Settings**.
3. In the Configure DMO Engagement Field Values section, review the DMOs, their related triggers, and the engagement fields to configure.
    
    Each row shows the DMO, the triggers that use it, the engagement field, and a description of the shopper action that the field represents. These engagement fields have default values that you can replace to match your data.
    
     
    | Engagement Field | Default Value |
    | --- | --- |
    | Product detail page viewed | catalog-object-view-start |
    | Order placed | order-accepted |
    | Item added to cart | cart-add |
    | Item removed from cart | cart-remove |
    | Cart updated | cart-update |
    | Page viewed | page-view |
4. In the **Value** column, enter the value that matches your data for each engagement field.
    
    Enter a value that contains up to 255 characters, with no space at the start or end.
5. Save and confirm your changes.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note If the business unit associated with your marketing triggers is inactive, you can't save engagement values. To update the values, go to Marketing Triggers and reopen Advanced Settings for an active business unit and data space.