---
schema_version: "1"
id: f5fe329cd4a2e4531b7135be7b3de990a2b7a89686e6f184406e4e3682d0fe36
title: Order Lifecycle API Automation Events
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_admin_api_events_overview.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_api_events_overview.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 16a353821db363332e277d62d3da891284d677651d2f86e2f6637f88ff354c2c
description: Use Order API events to start an automation event-triggered flow when an order lifecycle event occurs in an external commerce system. Order lifecycle API events provide an API-first approach to marketing automation, allowing merchant systems to trigger flows instantly when order-related events occur. This enables marketers to respond in real time with automated customer communications for order-based activities. Marketers can also use order data from the API payload to personalize the customer experience
products:
  - Marketing
release: "264"
---
# Order Lifecycle API Automation Events

Use Order API events to start an automation event-triggered flow when an order lifecycle event occurs in an external commerce system. Order lifecycle API events provide an API-first approach to marketing automation, allowing merchant systems to trigger flows instantly when order-related events occur. This enables marketers to respond in real time with automated customer communications for order-based activities. Marketers can also use order data from the API payload to personalize the customer experience

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

These order-related events are available in the Event Library:

- Order Status via API: Triggered when an order status changes, such as when an order is placed, processed, or updated.
- Order Shipment Status via API: Triggered when an order is shipped or delivered.
- Order Return via API: Triggered when a customer returns an order.

- **[Use the Order Status via API Event](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_api_event_order_status.htm&release=264.0.0&type=5)**  
    Trigger automation flows when order statuses change in your external commerce system, such as when orders are placed, processed, or updated.
- **[Use the Order Shipment Status via API Event](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_api_event_shipment_status.htm&release=264.0.0&type=5)**  
    Trigger automation flows when order shipment statuses change in your external commerce system, such as when orders are shipped or delivered.
- **[Use the Order Return via API Event](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_api_event_order_return.htm&release=264.0.0&type=5)**  
    Trigger automation flows when customers initiate returns in your external commerce system, enabling automated return confirmations and processing communications.