---
schema_version: "1"
id: deb1ec099628606e9c11ff61d677eedb6adaae0fb28e80f3a76d12962be34aac
title: Refine Agentic Content
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ac_refine.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_refine.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c8d809dda718c9d0e7af32e045db37433bd373f56a03fff4f4bbf2c88fd4586c
description: In the prompt window, ask to refine generated content for email and messaging channels, including headlines, subject lines, tone, images, and other elements.
products:
  - Marketing
release: "264"
---
# Refine Agentic Content

In the prompt window, ask to refine generated content for email and messaging channels, including headlines, subject lines, tone, images, and other elements.

### Required Editions

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d80972e47">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d80972e47 ">To create or edit content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d80972e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">any CMS workspace contributor
                role</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d80972e47 ">To publish or unpublish content:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d80972e47 ">
              <p>Marketing Cloud Manager permission set </p>
              <p>AND</p>
              <p style="margin-bottom:0;">a CMS workspace contributor role
                of content admin or content manager</p>
            </td>

          </tr>
        </tbody>
      </table>

Your brand and grounding documents are considered when new content is generated. Image updates use the image assets that you imported from CMS, or new on-brand images are generated.

1. Select the email or message in the workspace that you want to refine.
2. Enter your request to refine text or images in the prompt window.
    
    You can ask the agent to shorten content, change the tone, change images, create more content variants, and so on. Examples:
    
    `Improve the headline text by including a stronger call to action.`
    
    `Change the subject to include the discount described in the message.`
    
    `Shorten the message text to 150 characters, change the tone to sound more professional, and add a clear call to action that links to the product page URL.`
    
    `Change the hero image to include an outdoor camping location.`
    
    st`Generate two new email messages with different images in the body, one in English and one in French.`
3. In the Properties panel, you can change the internal message title and the customer-facing message subject and preheader text as needed.