--- schema_version: "1" id: 01d2a8dd91b7cca3062dea54a19972d5b371571ed2d756af58dfc9a0e4b229f7 title: Create a Workspace and Generate Content collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ac_create_workspace.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_workspace.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 30364a31873d417ad7e4dab27af4fa43c04d555386556ef6e6bf867e53d92698 description: Create an agentic content workspace, add grounding, and generate personalized content for email and messaging channels, tailored to your requirements and audience. products: - Marketing release: "264" --- # Create a Workspace and Generate Content Create an agentic content workspace, add grounding, and generate personalized content for email and messaging channels, tailored to your requirements and audience. ### Required Editions [View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").
User Permissions Needed
To create or edit content:

Marketing Cloud Manager permission set

AND

any CMS workspace contributor role
To publish or unpublish content:

Marketing Cloud Manager permission set

AND

a CMS workspace contributor role of content admin or content manager
Before you create a workspace, prepare your brand, brief, and assets. See [Before You Generate Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_prepare_grounding.htm&release=264.0.0&type=5 "For the best results, create your brand, marketing briefs, images, and other assets before generating content. Use these resources to ground your content and make sure that your content follows corporate standards and aligns with campaign goals."). To use merge fields and personalization, make sure that your data sources are configured. See [Content Personalization](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_setup.htm&release=264.0.0&type=5). 1. In the Marketing app, go to the **Agentic Content** tab. 2. Click **Create a New Workspace**. 3. Enter a workspace name and select a default language. 4. Add a brief and a brand to ground your content creation. 5. Upload specific image assets (up to 10 MB per image) that you want to include in the message content, such as your corporate logo or product photos. 6. Click the + icon to upload other supporting PDF or plain text documents that you want to use for grounding. Examples are legacy marketing brief documents or a corporate style guide. 7. Enter a text prompt that describes the content that you want to generate. For the best results, be specific about the channel, audience, and campaign goals. See [Tips for Writing Effective Prompts for Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_tips_examples.htm&release=264.0.0&type=5 "To get the best results when generating agentic content, write clear, detailed, and specific prompts."). 8. In the prompt window, click the Send Prompt icon. The agent evaluates all of your provided grounding information and generates your content. If your grounding information or prompt specifies to use personalized content or to add merge fields, the agent automatically adds them. Next, refine content with the agent or edit it manually. See [Refine Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_refine.htm&release=264.0.0&type=5 "In the prompt window, ask to refine generated content for email and messaging channels, including headlines, subject lines, tone, images, and other elements.") and [Edit Content Manually](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_edit_manual.htm&release=264.0.0&type=5 "Edit generated content for email and messaging channels directly for precise messaging and design control, including HTML, CSS, and image updates. Select an element in the canvas, such as text, an image, or a button, to reveal editing tools available for that element."). You can share an agentic content workspace with teammates and assign roles for access. See [Collaborate on Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_collaboration.htm&release=264.0.0&type=5 "Work together with your team in real time. Share workspaces with team members, see who else is viewing or editing a workspace, and comment on content to gather feedback before you publish.") ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_tip.png) Tip To view conversation history, click the View History icon. You can view your prompt and the reasoning used to generate content as well as the details of your campaign requirements. You can also view and complete suggested next actions. - **[Tips for Writing Effective Prompts for Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_tips_examples.htm&release=264.0.0&type=5)** To get the best results when generating agentic content, write clear, detailed, and specific prompts. - **[Refine Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_refine.htm&release=264.0.0&type=5)** In the prompt window, ask to refine generated content for email and messaging channels, including headlines, subject lines, tone, images, and other elements. - **[Edit Content Manually](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_edit_manual.htm&release=264.0.0&type=5)** Edit generated content for email and messaging channels directly for precise messaging and design control, including HTML, CSS, and image updates. Select an element in the canvas, such as text, an image, or a button, to reveal editing tools available for that element. - **[Change the Audience](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_audiences.htm&release=264.0.0&type=5)** Audiences are automatically generated from a connected brief for a workspace. Modify the audience by entering a request in the prompt window or by selecting an audience manually. - **[Work with Content Variants](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_variants.htm&release=264.0.0&type=5)** Create alternate versions of generated content to test different creative directions, audiences, or locales while keeping the same campaign context and grounding. Make targeted edits, update images, change personalization options, generate a localized variant, or create other options with differing subject lines. For example, if your marketing brief or prompt defines more than one audience, you can request to generate a variant with a unique style, tone, and data strategy for each audience. - **[Translate Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_translate.htm&release=264.0.0&type=5)** With one click, generate multilingual variants of your content. - **[Create and Manage Multi-Channel Agentic Content Blocks](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_multichannel_content_block.htm&release=264.0.0&type=5)** Reuse shared campaign content across email, SMS, MMS, and RCS messages using content blocks. Maintain consistency across channels for shared assets, such as footers, logos, legal text, and promotional offers. Create channel-specific variants when an audience or channel requires distinct formatting or a simplified layout. - **[Manage Content in the Workspace](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_content_manage.htm&release=264.0.0&type=5)** Organize and act on multiple content variants at once in your workspace canvas.