---
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title: Manage Agentic Content in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ac_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 79b9f60c1fa75af55f57b8817d03583bb07eb1066f5bb8a9872c16dcc91b1d39
description: Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. Ground generated content in your marketing briefs, customer data, and brand guidelines. Generate channel-ready content variations side by side, while applying personalization and localization. Teams can review, refine, and approve content and images. When content is ready, publish it to Salesforce CMS for use in campaigns.
products:
  - Marketing
release: "264"
---
# Manage Agentic Content in Marketing Cloud Next

Generate, refine, and publish personalized, on-brand content and images for email, SMS, MMS, and RCS campaigns in a collaborative AI workspace. Ground generated content in your marketing briefs, customer data, and brand guidelines. Generate channel-ready content variations side by side, while applying personalization and localization. Teams can review, refine, and approve content and images. When content is ready, publish it to Salesforce CMS for use in campaigns.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Agentic content isn't supported in Government Cloud. See [Marketing Cloud Next in Government Cloud](https://help.salesforce.com/s/articleView?id=ind.government_cloud_marketing_cloud.htm&language=en_US&type=5).

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mktg_all-264-0-0-production-enus/e92be4e1-4bef-47a5-a11d-95f4ea1f7d7a/images/icon_note.png)

Note Generative AI can produce inaccurate or biased responses. Review output for accuracy and safety. You assume responsibility for how outcomes are applied to your organization.

- **[Set Up Agentic Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_setup.htm&release=264.0.0&type=5)**  
    Before marketers can generate and refine agentic content and images, prepare your org. Confirm prerequisites and permissions, turn on required channels, configure personalization, and set up the channels you want to create agentic content for.
- **[Key Concepts](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_concepts.htm&release=264.0.0&type=5)**  
    To help you get the most out of generating and using agentic content, get familiar with key concepts.
- **[Before You Generate Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_prepare_grounding.htm&release=264.0.0&type=5)**  
    For the best results, create your brand, marketing briefs, images, and other assets before generating content. Use these resources to ground your content and make sure that your content follows corporate standards and aligns with campaign goals.
- **[Create a Workspace and Generate Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_create_workspace.htm&release=264.0.0&type=5)**  
    Create an agentic content workspace, add grounding, and generate personalized content for email and messaging channels, tailored to your requirements and audience.
- **[Collaborate on Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_collaboration.htm&release=264.0.0&type=5)**  
    Work together with your team in real time. Share workspaces with team members, see who else is viewing or editing a workspace, and comment on content to gather feedback before you publish.
- **[Preview and Publish Content](https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_preview_publish.htm&release=264.0.0&type=5)**  
    Preview content across devices and locales, preview personalization as a specific recipient, and send test emails before you publish. Publish content from your content workspace to Salesforce CMS so that it's available to use in campaigns.