---
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title: Key Concepts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_ac_concepts.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_ac_concepts.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: b629a1ef9ed1fd2b456a1de4cf95c26e34aba2b49bdf95857f7b12440395a14b
description: To help you get the most out of generating and using agentic content, get familiar with key concepts.
products:
  - Marketing
release: "264"
---
# Key Concepts

To help you get the most out of generating and using agentic content, get familiar with key concepts.

Workspace

An environment where you create, iterate, and manage multichannel content generated from a prompt and grounding information. A workspace groups all of your message content options generated from the initial prompt.

Grounding

Information and documentation that provide context for generating relevant content. Grounding helps shape your content so that it aligns with your organization and campaign goals. When generating agentic content, you can use a brief record, a brand, and other existing PDF documents for grounding.

Brand

In Marketing Cloud, a brand represents your company's identity, including its colors, fonts, button styles, and tone. It helps ensure a consistent look and feel across all marketing content. You can create and save a brand in Salesforce CMS. When the agent generates content, the brand drives the visual design and text that reflects your company's personality and voice. See [Brand Your Content in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_brand.htm&type=5&language=en_US).

Brief

A Salesforce record that defines campaign goals, target audience, measures, key messages, and calls to action. A brief helps to generate engaging and relevant content for your campaigns. See [Create a Brief](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_create_brief.htm&release=264.0.0&type=5 "Define your campaign goals, audience, measures, key messages, and calls to action in a marketing brief.").

Assets / Asset Library

Images from CMS or uploaded images from your system for use in content in your current workspace.

Canvas

Visual editing area with zoom, pan, and drag and drop functionality.

Variant

An alternate version of a generated message. You can publish one or more approved variants from your agentic content workspace to Salesforce CMS so they're available to use in campaigns for testing or specific audiences. Variants help you test different creative directions and audience strategies while keeping the same campaign context and grounding.

Content Block

A reusable piece of content that you author once and add to email, SMS, MMS, and RCS messages. Use a multi-channel content block for shared campaign assets such as a footer, logo, legal text, or offer. Compose the block in the source panel, review channel renditions on the canvas, and clone a block variant when a channel needs a simpler treatment. When you edit and publish a block, messages that contain the block automatically update.