---
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title: AI Reporting and Analytics in Marketing Cloud Next
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mktg_AI_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mktg_AI_analytics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 564ea00e2495b47f9feadcf481f0d14c06e0b0644d1f1621a92d851bfbe70fee
description: Monitor your campaigns with AI. Use reports, the command center, and insights to track performance, surface anomolies, and act on AI-powered recommendations.
products:
  - Marketing
release: "264"
---
# AI Reporting and Analytics in Marketing Cloud Next

Monitor your campaigns with AI. Use reports, the command center, and insights to track performance, surface anomolies, and act on AI-powered recommendations.

[View supported editions](https://help.salesforce.com/s/articleView?id=mktg.mktg_editions.htm&release=264.0.0&type=5 "Marketing Cloud Next is available in Growth and Advanced editions, and requires Salesforce Enterprise or Unlimited editions. Some features are limited by edition or purchased add-on. All functionality is available in Lightning Experience only.").

- **[Data 360 Reports for Einstein Features in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_dc_reports.htm&release=264.0.0&type=5)**  
    Review the effectiveness of Einstein Engagement Frequency and Einstein Engagement Scoring in your marketing campaigns using Data Model Objects in Data 360.
- **[Monitoring Weekly Einstein Send Time Optimization Predictions](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_chart_esto_weekly_predictions.htm&release=264.0.0&type=5)**  
    Visualize and analyze customer engagement over the course of a week. Using Data 360 Data Model Object (DMO) information, you can create a chart that shows Einstein Send Time Optimization scores per contact point email rather than by a unified individual. Use the information to adjust your send time parameters and align with maximum engagement send times. Access and run your Email Send Time Optimization report from Data 360 reports or Analytics in the Marketing app.
- **[Monitor Agentic Campaigns with Agentic Campaign Insights](https://help.salesforce.com/s/articleView?id=mktg.mktg_agentic_campaigns_monitor_with_insights.htm&release=264.0.0&type=5)**  
    Use Agentic Campaign Insights to track goal progress, review the campaign forecast and audience assignment, and compare channel and message performance. Insights populate as the campaign records sends, attributes conversions, and completes assignment runs.