--- schema_version: "1" id: 21ec5664a36fcc3f9ece648ce0e862e1dbdd0577a39a1af7b4a8890279085bd9 title: Key Email Data Model Objects for Unified Reporting collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_unified_reporting_key_dmo_fields_email.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_key_dmo_fields_email.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 61f24698535d8e2dce9304c63e0fd9331630de17fab88f90720f413b27026c09 description: In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating email-related reports. These DMOs contain information about your email send definitions, engagement data, and message content data. products: - Marketing - Marketing Cloud Engagement release: "264" --- # Key Email Data Model Objects for Unified Reporting In the unified reporting system for Marketing Cloud Engagement+, there are three data model objects (DMOs) that contain helpful data for creating email-related reports. These DMOs contain information about your email send definitions, engagement data, and message content data. ### Required Editions
Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ Editions
These DMOs contain information that’s useful for creating email reports: - **Bulk Email Message**: Contains metadata about your messages, such as the campaign ID, subject line, and sender name and address. The data applies to emails that you send from Email Studio, Automation Studio, and Journey Builder. This DMO also contains data related to API-triggered emails. - **Digital Content**: Contains information about the content of each email. - **Email Engagement**: Contains send and engagement data related to email sends. ## Bulk Email Message The Bulk Email Message DMO contains metadata related to an email send, based on the email send definition in Engagement. This table lists the fields in the Bulk Email Message DMO that you’re likely to use when creating email-related reports in the unified reporting system.
Field Label Description
Campaign The ID of the campaign in Marketing Cloud Next that sent the bulk send. This ID isn’t the same as a campaign ID from Marketing Cloud Engagement.
Data Source ID The ID of the Engagement enterprise ID (EID) that the data came from.
Data Source Object ID The ID of the Engagement data stream that the data came from.
Email PreHeader The text that appears after the subject line in an email preview.
From Address

The sender address for the email.
From Name The display name for the sender of the email.
Message Purpose The send classification of the send. Possible values are Promotional and Transactional.
Name

The name of the send definition used to send the email.

For journey sends, this value contains the name of the journey activity that sent the message.
Send Method Type The type of message sent. Possible values are Triggered and Standard.
Subject The subject line of the email.
Suppress From Reports A flag to indicate whether the user enabled the “Suppress from send report” option for the email send.
## Digital Content The Digital Content DMO contains information about the content that’s associated with your message sends. This table lists the fields in the Digital Content DMO that you’re likely to use when creating email-related reports in the unified reporting system. | Field Label | Description | | --- | --- | | **Data Source** | A reference ID for the source of records identified by an external record ID. | | **Data Source Object** | The ID of the data source that the object came from. | | **Id** | The message ID in Engagement. This ID is different from the asset ID. | | **Name** | The name of the asset in Content Builder. | ## Email Engagement The Email Engagement data model object (DMO) contains information about the sending, delivery, and engagement of emails sent from your account. This table lists the fields in the Email Engagement DMO that you’re likely to use when creating email-related reports in the unified reporting system. For a complete list of fields, API names, and data types for this DMO, see _Data 360 DMO and Mapping Guide_: [Email Engagement DMO](https://developer.salesforce.com/docs/data/data-cloud-dmo-mapping/guide/c360dm-email-engagement-dmo.html).
Field Description
Bounce Reason Text For bounce events, this field indicates what caused an email to bounce.
Bulk Email Message Batch Number The batch number of the email send.
Bulk Email Message ID A job ID for the email send. Use this field to join to BulkEmailMessageDMO.
Contact Point ID A reference ID that’s associated with the recipient’s email address.
Country ID An ID associated with the recipient’s country.
Data Source ID The ID of the data source that’s associated with the email send.
Data Source Object ID The ID of the data source object that produced the email send.
Device Type Indicates whether the recipient viewed the message on a mobile device or on a computer.
Email Bounce Type

For bounce events, this field indicates the type of bounce. Possible values are:

  • BLOCK
  • HARD
  • SOFT
  • TECHNICAL
  • UNKNOWN
Email Domain Name The domain name of the recipient’s email address.
Email Recipient Send Status

The status of an attempt to send an email. Possible values are:

  • SENT
  • NOT_SENT
  • TEST_SENT
  • TEST_NOT_SENT
Email Sender IP Address The IP address used to send the email.
Engagement Action Reason Text The reason that an email error occurred.
Engagement Channel Action

The type of engagement event that occurred. Possible values are:

  • BOUNCE
  • CLICK
  • COMPLAINT
  • CONVERSION
  • OPEN
  • SEND_STATUS
  • UNSUBSCRIBE

If your account used Data 360 with the Engagement channel bundles before the Winter ’26 release, the possible values for this field are:

  • Bounce
  • Click
  • Complaint
  • Open
  • Opt Out
  • Send
Engagement Channel Type ID

A reference ID to the type of engagement channel. For the email channel, the value of this field is EMAIL.

If your account used Data 360 with the Engagement channel bundles before the Winter ’26 release, the value of this field is Email.

Engagement Date Time The date and time when the engagement event occurred.
ID The unique ID of the engagement event.
Individual ID The unified individual ID of the message recipient.
Internal Organization ID The ID of the business unit or other internal organization that owns the business account. This ID can also refer to a Engagement member ID (MID).
IP Address The IP address that the engagement event originated from.
Is False Bounce Indicates whether the email was delivered after the server originally sent a bounce response.
Is Test Send

Indicates that the email send was a test. Possible values are true and false.

If your account used Data 360 with the Engagement channel bundles before the Winter ’26 release, this field has a value of 0 (false) or 1 (true).
Marketing Journey Activity ID The ID of the journey activity that sent the email. Use this value to join to Journey Builder DMOs.
Link Name For click events, this field contains the clickable text of a link.
Link URL For click events, this field contains the destination URL of a link.
Sendtime Email Address The recipient’s email address.
User Agent Text The recipient’s reported user agent.
Was Received By Email Feature Phone Indicates whether the recipient’s device is a non-smartphone mobile device.