---
schema_version: "1"
id: 3bd0c6b97e37d40bc2c9cdde473e4042b08bd3d3c95ac0f9beb759b31c06bf3b
title: Create Custom Analytics Reports in Marketing Cloud Engagement+
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_unified_reporting_custom_reports_create.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_custom_reports_create.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a1996f6594bd7ee2b579c0d9df915b00b022755ca0fd8d220729e06af763f1a7
description: The unified reporting system in Marketing Cloud Engagement+ includes powerful analytics tools that you can use to create custom reports anytime you need them. In these reports, you can select the data you want to report on, filter it to meet your needs, and create visualizations, without writing a single line of code.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Create Custom Analytics Reports in Marketing Cloud Engagement+

The unified reporting system in Marketing Cloud Engagement+ includes powerful analytics tools that you can use to create custom reports anytime you need them. In these reports, you can select the data you want to report on, filter it to meet your needs, and create visualizations, without writing a single line of code.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement <strong>Pro+</strong>, <strong>Corporate+</strong>, and <strong>Enterprise+</strong> Editions</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d21573e71">User Permissions Needed</th>
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            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d21573e71 ">To create custom reports:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d21573e71 ">A Salesforce account with the Marketing Cloud Manager permission set</td>

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This video provides an overview of building custom Analytics reports.

1. On the Analytics tab, click **Create** | **Report**.
2. On the Create Report window, under Category, select **All**.
3. To verify that the report type you selected contains the necessary information to build your report, use the Details and Fields tabs in the panel on the right.
4. Click **Start Report**.
5. In the report builder, expand the Fields panel to view a list of the fields you can use to create your report.
    
    ![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_tip.png)
    
    Tip Use the filters at the top of the list to filter fields by their attributes. You can filter the list to show fields that contain string values, number values, checkbox values, date values, and picklist values.
6. Drag the fields you want to use in your reports into the Columns area.
7. Drag the fields you want to group the data by into the Groups area.
    
    For example, if you're creating a report that shows email click metrics, you can group the data by message name to view aggregated data for each message template you used.
8. To filter the data, add a filter on the Filter tab.
    
    For example, to view email engagement data for recipients whose email addresses are on the gmail.com domain, filter by Sendtime Email Address values that contain @gmail.com.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)
    
    Note Filter values are case-sensitive.
9. To add a chart, click **Add Chart**.
    
    The report builder shows a data visualization that best fits your data. Click the gear icon next to the visualization to select a different chart type.
10. To preview the data in the selected columns, click **Refresh**.
    
    The report window refreshes to show a portion of the data from the selected columns.
11. When you finish creating your report, save the report and then click **Run**.
    
    The report builder refreshes to include the data for the report. Reports can contain up to 2,000 rows of data.

#### See Also

- [Report Types for Custom Analytics Reports in Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_custom_reports_types.htm&release=264.0.0&type=5 "Learn more about the types of data that you can use to create custom reports in the Analytics section of Marketing Cloud Engagement+.")