---
schema_version: "1"
id: dcb62276f2c1a946f6c65382d061f19a451345fe355bb20faeb678222a729467
title: "Unified Reporting: Aggregate Engagement Data Across Apps"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_start_unified_reporting.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_start_unified_reporting.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 93f3600b53cdc91fdaa0a5881d898c521176e34fd70e02980d6abcbac4c11a15
description: Create insightful reports across Marketing Cloud Engagement+ activities and the next-gen content that you build in . These reports include marketing data and data from other Salesforce products such as Sales Cloud, Service Cloud, and Data 360. Best of all, marketers can create in-depth, Tableau Next reports and dashboards without writing any code.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Unified Reporting: Aggregate Engagement Data Across Apps

Create insightful reports across Marketing Cloud Engagement+ activities and the next-gen content that you build in . These reports include marketing data and data from other Salesforce products such as Sales Cloud, Service Cloud, and Data 360. Best of all, marketers can create in-depth, Tableau Next reports and dashboards without writing any code.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement <strong>Pro+</strong>, <strong>Corporate+</strong>, or <strong>Enterprise+</strong> Editions.</td></tr></tbody></table>

## Eligibility

Review the table to find out if unified reporting tools are a good fit for your situation.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:35%">
          <col style="width:15%">
          <col style="width:50%">
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Salesforce and Data 360 together with Marketing Cloud Engagement</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>No </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/crossmark.png" alt="X icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">This task requires manual integration, so we recommend that you skip this task
              for now.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Salesforce as my CRM but I haven’t set up Data 360</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>Yes </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/checkmark.png" alt="Checkmark icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">You can view standard reports, customize basic reports, and customize advanced
              reports with CRM data.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Data 360, but I don’t use Salesforce as my CRM</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>No </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/crossmark.png" alt="X icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">This task requires manual integration, so we recommend that you skip this task
              for now.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Marketing Cloud Engagement alone</td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">
              <p>Yes </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/checkmark.png" alt="Checkmark icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">You can access and create standard reports. Customers that use Journey Builder
              can also create custom reports.</td>

          </tr>
        </tbody>
      </table>

## Before You Start

Unified reporting can consolidate data from multiple sources and help identify trends across apps. Before you get started with unified reports, think through your team’s needs.

- How much historical data do you want to report on?
- How frequent do you need data to be refreshed?
- What Engagement reports, fields, or metrics do you use the most?
- Which users need access to view, create, and share reports?

A good way to get started is to rebuild a report that you already use in Engagement. Choose one that can be improved by a broader scope, or one that’s time-consuming to build. Or, start simple—take a basic report and play around until you're comfortable with the new controls. Then, add fields, metrics, or lenses to level up.

To better understand unified reports versus data views and the Marketing Intelligence app, check out [Differences Between Unified Reporting System Reports and Other Reports](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_differences.htm&type=5&language=en_US).

## Find Out How

These Salesforce Help topics guide you from thinking to doing. For more information about your first days with Engagement+, check out the [60-Day Guide Deck](https://docs.google.com/presentation/d/1FmqvJb2QVH8fLeuQS1BEXN7PjzpZ1RQn8JgpI9zFeVY/edit?slide=id.g3b5e8e94889_1_0).

- Video: [Connect Journeys and Campaigns for Reporting Purposes](https://salesforce.vidyard.com/watch/ufRkwdr4sAt12k4kzg2cF4)
- [View Engagement and Delivery Data](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_marketing_performance_overview.htm&type=5&language=en_US)
- [Key Data Model Object Fields for Unified Reporting](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_key_dmo_fields.htm&type=5&language=en_US)
- [Create Custom Analytics Reports](https://help.salesforce.com/s/articleView?id=mktg.mke_unified_reporting_custom_reports_create.htm&type=5&language=en_US)