---
schema_version: "1"
id: f47e8e598b7f3081d8da7e087f56cdc860d0c816796b34f3ab75e98bfc157274
title: "Orchestration: Trigger Journeys with a Flow"
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_start_flow_journeys.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_start_flow_journeys.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9a530a84bf3abf544fe1027ac6f871e210bb7512503b14eb1eb241f4ef5e0c11
description: As a Journey Builder expert, you maintain tried-and-true journeys. Keep using and optimizing them with your access to Marketing Cloud Next, which uses Flow Builder for automation. When you add journey elements to flows, you can create complex automations that work easily with data from third-parties and the Salesforce Platform.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Orchestration: Trigger Journeys with a Flow

As a Journey Builder expert, you maintain tried-and-true journeys. Keep using and optimizing them with your access to Marketing Cloud Next, which uses Flow Builder for automation. When you add journey elements to flows, you can create complex automations that work easily with data from third-parties and the Salesforce Platform.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement <strong>Pro+</strong>, <strong>Corporate+</strong>, or <strong>Enterprise+</strong> Editions.</td></tr></tbody></table>

## Eligibility

Review the table to find out if next-gen orchestration tools are a good fit for your implementation.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:35%">
          <col style="width:15%">
          <col style="width:50%">
        </colgroup>
        <tbody>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Salesforce and Data 360 together with Marketing Cloud Engagement</td>

            <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
              <p>Yes </p>
              <div><img style="height:16px;width:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/checkmark.png" alt="Checkmark icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">You have everything that you need to start connecting next-gen marketing
              automation.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Salesforce as my CRM but I haven’t set up Data 360</td>

            <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
              <p>Prerequisites </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/icon_warning.png" alt="Info icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Before you connect flows and journeys, set up Data 360 and import your data
              extensions.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Data 360, but I don’t use Salesforce as my CRM</td>

            <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
              <p>Yes </p>
              <div><img style="height:16px;width:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/checkmark.png" alt="Checkmark icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">You have everything that you need to start connecting next-gen marketing
              automation.</td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">I use Marketing Cloud Engagement alone</td>

            <td class="slds-cell-wrap" style="text-align:center;vertical-align:top;">
              <p>Prerequisites </p>
              <div><img style="height:16px;" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/resources-global/_corporate/images/icon_warning.png" alt="Info icon"></div>
            </td>

            <td class="slds-cell-wrap" style="text-align:left;vertical-align:top;">Before you connect flows and journeys, set up Data 360 and import your data
              extensions.</td>

          </tr>
        </tbody>
      </table>

Use cases for this solution include purchase confirmation emails, trial or renewal messaging, and form submission responses. You can also create complex automations that connect or branch experiences, such as lifecycle journeys or a multipart onboarding series. Flow Builder offers great options for Engagement users who automate on Salesforce CRM data or who require complex branching based on action or inaction.

Before you start, think about your business goals and existing assets that are a good fit for an experiment.

- Which existing journeys can benefit from enhanced reporting or Data 360 segments?
- What behavioral or engagement data do you have access to or want to capture?
- Which users need access to view and create flows? Which flow elements do they use?

## Find Out How

These Salesforce Help topics describe how to get started with Flow Builder and to trigger Engagement journeys. For more information about your first days with Marketing Cloud Engagement+, check out the [60-Day Guide Deck](https://docs.google.com/presentation/d/1FmqvJb2QVH8fLeuQS1BEXN7PjzpZ1RQn8JgpI9zFeVY/edit?slide=id.g3b5e8e94889_1_0).

- Engagement Help: [Send Flow Members to a Journey](https://help.salesforce.com/s/articleView?id=mktg.mke_flow_send_journey.htm&type=5&language=en_US)
- Marketing Help: [Flow Builder User Permissions](https://help.salesforce.com/s/articleView?id=mktg.mktg_admin_permissions_ref.htm&type=5&language=en_US)
- Marketing Help: [Adding Structure and Logic to a Marketing Flow](https://help.salesforce.com/s/articleView?id=mktg.mktg_flow_elements_add_move.htm&language=en_US&type=5)
- Flow Builder Help: [Flow Builder Elements for Marketing Flows](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg.htm&type=5&language=en_US)