---
schema_version: "1"
id: 80cad82c5f64bac5c90d3d9ebae189a58ddc26f7e4049c7a58169cf7801b393f
title: Configure Data 360 Components for Marketing Cloud Engagement+
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_configure_data_360.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_configure_data_360.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5f020098954fb6f7caaffd3adf056b7c9ff5909e12148628ad0006e964dade4c
description: Integrate your Marketing Cloud Engagement data with Data 360. Data 360 uses the data to create unified customer profiles, evaluate conditions in flows, and personalize your message content.
products:
- Marketing
- Marketing Cloud Engagement
release: "264"
---
# Configure Data 360 Components for Marketing Cloud Engagement+
Integrate your Marketing Cloud Engagement data with Data 360. Data 360 uses the data to create unified customer profiles, evaluate conditions in flows, and personalize your message content.
### Required Editions
Available in: Marketing Cloud Engagement Pro+, Corporate+, and Enterprise+ editions
User Permissions Needed
To create identity resolution rulesets and data graphs:
A Salesforce account with the Data Cloud Architect permission set
## Configure Identity Resolution Rulesets
Identity resolution rulesets tell Data 360 how to connect and reconcile data from different sources. After you put these rules in place, Data 360 creates unified profiles. Complete these steps to configure a new Data 360 deployment.
This video shows an overview of the process of setting up an identity resolution ruleset.
1. On the App Launcher, search for data, and then select **Data Cloud**.
2. On the Identity Resolutions tab, click **New**.
3. Create the ruleset.
1. Select **Create New Ruleset**.
2. Click **Next**.
4. Configure the ruleset.
1. For Data Space, select your data space.
Note This list includes a data space for each [business unit](https://help.salesforce.com/s/articleView?id=mktg.mke_business_units.htm&release=264.0.0&type=5 "Use business units in Marketing Cloud Engagement+ to scale and control your brand and your marketing activities. Business units make it possible for divisions within an organization to focus on their own marketing objectives, while also enabling reporting and access control across the entire enterprise.") in your account. If your account contains several business units, make sure that you select the correct data space.
2. For Primary Data Model Object, select **Individual**.
3. For Ruleset ID, enter an identifier for the ruleset.
This identifier helps you quickly identify the objects that the ruleset creates.
4. Click **Next**.
5. For Ruleset Name, enter a name. Use a name that identifies the purpose of the ruleset, such as MC Subscriber Key.
6. Click **Save**.
This step takes a few minutes to complete.
7. In the Match Rules section, click **Configure**.
8. Click **Next**.
9. Configure the first match rule.
1. Next to Match Rule 1, click **Configure**.
2. Select **Custom Rule**.
3. Click **Next**.
4. For Match Rule Name, enter a name. Use a name that identifies the purpose of the rule, such as MC Subscriber Key.
5. For Data Model Object, select **Party Identification**.
6. For Field, select **Identification Number**.
7. For Match Method, select **Exact**.
8. Click **Configure**.
9. For Party Identification Type, enter Person Identifier.
10. For Party Identification Name, enter MC Subscriber Key.
11. Click **Back to Basic Setting**.
12. Click **Next**.
13. Save your changes.
10. Configure additional matching rules.
1. In the Match Rules section, click **Edit**.
2. Click **Next**.
3. Click **Add Match Rule**.
4. From the list of match rules, select **Fuzzy Name and Normalized Email**.
5. Click **Next**.
6. Click **Next**.
7. Click **Save**.
8. Repeat this step to add the **Fuzzy Name and Normalized Phone** rule, and then repeat it again to add the **Fuzzy Name and Normalized Address** rule.
9. Save your changes.
11. In Setup, go to **Marketing Cloud** | **Assisted Setup** | **Basic Settings**.
12. In the Configure Identity Resolution Rulesets section, for Unified Individual Object, select the ruleset that you created.
## Create a Data Graph
Marketing Cloud Next uses data graphs to evaluate conditions in flows, and to personalize message content. A data graph combines and transforms data from your Data Model Objects (DMOs) to create a data structure that’s optimized for performance and efficiency.
Each data graph can reference up to 25 objects. An org can contain up to 10 standard data graphs and up to 10 real-time data graphs. For more information, see _Salesforce Help_: [Data 360 Limits and Guidelines](https://help.salesforce.com/s/articleView?id=data.c360_a_limits_and_guidelines.htm&language=en_US).
This video provides an overview of the process of setting up a data graph.
1. Create a data graph.
1. On the app launcher, search for Data Graphs, and then select **Data Graphs**.
2. Click **New**.
3. Click **Start From Scratch**.
4. Click **Next**.
5. If you’re prompted to choose between creating a standard data graph or a real-time data graph, select **Standard Data Graph**, and then click **Next**.
6. For Data Graph Name, enter a name. Use a name that describes the purpose of the data graph, such as Marketing Content Personalization.
7. For Data Space, select your data space.
8. For Primary Data Model Object, select **Unified Individual**.
Note If the Primary Data Model Object dropdown doesn't include the Unified Individual, set up identity resolution and try again.
9. Click **Next**.
2. Select fields for the Individual object.
1. In the Data Model Objects section, next to Unified Individual, click **+**.
2. Select **Unified Link Individual**.
3. Next to Unified Link Individual, click **+**.
4. Select **Individual**.
5. From the list of fields on the right side of the page, select the **Data Source** field.
3. Select fields for email objects.
1. Next to Individual, click **+**.
2. Select **Contact Point Email**.
3. From the list of fields on the right side of the page, select the **Email Address** field.
4. To add fields for SMS objects, select the appropriate fields.
1. Next to Individual, click **+**.
2. Select **Contact Point Phone**.
3. From the list of fields on the right side of the page, select the **Telephone Number** field.
5. Save the data graph.
1. Click **Save and Build**.
2. Specify how often to refresh the data in the data graph.
3. Click **Save and Build**.
6. Configure Marketing Cloud Next to use the data graph.
1. In Setup, go to **Marketing Cloud** | **Assisted Setup** | **Reporting and Optimization** | **Customer Engagement**.
2. In the Configure Basic Personalization section, for Data Graph, select the data graph you created.
After you configure the base data graph, add fields related to message and journey engagement to it.
- [Add Email Engagement Data](https://help.salesforce.com/s/articleView?id=mktg.mke_configure_data_360.htm&release=264.0.0&type=5 "To add email engagement data from Marketing Cloud Engagement to the data graph, add the Email Engagement DMO and select the appropriate fields.")
- [Add SMS, WhatsApp, and Mobile App Engagement Data](https://help.salesforce.com/s/articleView?id=mktg.mke_configure_data_360.htm&release=264.0.0&type=5 "To add engagement data from the SMS, WhatsApp, and mobile app messaging channels in Marketing Cloud Engagement to the data graph, add the Message Engagement DMO and select the appropriate fields.")
- [Add Journey Engagement Data](https://help.salesforce.com/s/articleView?id=mktg.mke_configure_data_360.htm&release=264.0.0&type=5 "To add engagement data from journey events, add the Marketing Journey Activity DMO and select the appropriate fields.")
## Add Segment Membership Data to the Data Graph
To include information about segment membership in a data graph, add the Latest object. When your data graph includes segment membership information, you can use membership in a segment in decision splits and exit criteria in Flow Builder, and with conditional personalization logic in your messages.
Before you complete this step, create a data graph.
1. In your data graph, next to Unified Individual, click **+**.
2. Select **Unified Individual - Latest**.
3. From the list of fields on the right side of the page, select the **Segment ID** and **Timestamp** fields.
4. Next to Email Engagement, click **+**.
5. Select **Bulk Email Message**.
6. From the list of fields on the right side of the page, select the **Name** field.
## Add Email Engagement Data to the Data Graph
To add email engagement data from Marketing Cloud Engagement to the data graph, add the Email Engagement DMO and select the appropriate fields.
Before you complete this step, create a data graph.
1. In your data graph, next to Individual, click **+**.
2. Select **Email Engagement**.
3. From the list of fields on the right side of the page, select the **Engagement Channel Action** and **Email Recipient Send Status** fields.
4. Next to Email Engagement, click **+**.
5. Select **Bulk Email Message**.
6. From the list of fields on the right side of the page, select the **Name** field.
## Add SMS, WhatsApp, and Mobile App Engagement Data to Your Data Graph
To add engagement data from the SMS, WhatsApp, and mobile app messaging channels in Marketing Cloud Engagement to the data graph, add the Message Engagement DMO and select the appropriate fields.
Before you complete this step, create a data graph.
1. In your data graph, next to Individual, click **+**.
2. Select **Message Engagement**.
3. From the list of fields on the right side of the page, select the **Engagement Channel Action** and **Message Recipient Send Status** fields.
4. Next to Message Engagement, click **+**.
5. Select **Bulk Message**.
6. From the list of fields on the right side of the page, select the **Name** field.
## Add Journey Engagement Data to Your Data Graph
To add engagement data from journey events, add the Marketing Journey Activity DMO and select the appropriate fields.
Before you complete this step, create a data graph.
1. In your data graph, in the search box above the Data Model Objects section, search for journey and then select **Marketing Journey Activity Run**.
2. On the Select a Path window, click **Select**.
3. From the list of fields on the right side of the page, select the **Name**, **Transaction DateTime**, **Type**, and **Status** fields.
4. Next to Marketing Journey Activity Run, click **+**.
5. Select **Marketing Journey**.
6. From the list of fields on the right side of the page, select **Name**.