---
schema_version: "1"
id: 0c698f72cadfb7b9fc1aed7bd06d824f7d7c13ac586f894744928b4dc0710f11
title: Working with Campaigns and Flows in Marketing Cloud Engagement+
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mke_campaigns_journeys.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mke_campaigns_journeys.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a947559632fe7b8ac7d57097cd2f398f0d99bda24d596d55fde373f952bfd263
description: Supercharge your Engagement content by adding it to campaigns and orchestrating it with flows.
products:
  - Marketing
  - Marketing Cloud Engagement
release: "264"
---
# Working with Campaigns and Flows in Marketing Cloud Engagement+

Supercharge your Engagement content by adding it to campaigns and orchestrating it with flows.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col style="width:100%"></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Marketing Cloud Engagement <strong>Pro+</strong>, <strong>Corporate+</strong>, and <strong>Enterprise+</strong> Editions</td></tr></tbody></table>

## Campaign Overview

The Campaign object is a standard component of the Salesforce platform that you can use to centralize and extend your team’s marketing efforts. Campaigns can include not only marketing-related items, but also other content from across the Salesforce Platform. With Marketing Cloud Engagement+, your campaigns can also include content from Marketing Cloud Engagement, such as journeys.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_marketing_cloud_overview-264-0-0-production-enus/2555afdb-8049-4e3c-8043-0e04803e5f16/images/icon_note.png)

Note Campaigns in Marketing Cloud Next aren’t connected to the classic campaign feature in Marketing Cloud Engagement. You can continue to use classic campaigns in Marketing Cloud Engagement without interfering with your campaigns in Marketing Cloud Next.

## Flow Overview

Flow Builder is a low-code system for automating processes across the Salesforce Platform. With Marketing Cloud Engagement+, your flows can orchestrate your existing journeys to create a holistic, end-to-end customer experience.

Because Flow Builder is integrated with the Salesforce Platform, it can also interact with Sales Cloud, Service Cloud, Commerce Cloud, Data Cloud, and Agentforce.

For more information about Campaigns and Flows in Marketing Cloud Next, see [Working with Campaigns and Flows](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_working.htm&language=en_US).

- **[Add a Journey to a Campaign in Marketing Cloud Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mke_journey_campaign_add.htm&release=264.0.0&type=5)**  
    Organize your existing journeys in Marketing Cloud Next by adding them to campaigns. Adding your campaigns to journeys is a great way to view all of your journeys that are related to a specific theme or objective.
- **[Send Flow Members to a Journey](https://help.salesforce.com/s/articleView?id=mktg.mke_flow_send_journey.htm&release=264.0.0&type=5)**  
    With Marketing Cloud Engagement+, you can send customers from your flows into existing Engagement journeys.
- **[Create and Use the Journey Decisioning Agent](https://help.salesforce.com/s/articleView?id=mktg.mceplus_journey_decisioning.htm&release=264.0.0&type=5)**  
    Harness the power of Agentforce in your journeys with the Journey Decisioning agent. The agent dynamically assigns the best customer journey and creates custom content for each individual based on real-time behavior profile details and context.

#### See Also

- [Enhance Your Marketing with Marketing Cloud Next Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_main.htm&language=en_US)
- [Journeys and Messages in Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_journey_builder.htm&language=en_US)