---
schema_version: "1"
id: 799ea6b4737b4c1ee78c232a6a39c266c5dff2d5b0d4687e74e770f2699808c7
title: MDP Measurements
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_measurements.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_measurements.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ad325e086e70b614d09a8c55a1a795e04be13bff6c746add43775b5ae535ddfd
description: In Marketing Cloud Intelligence Data Pipelines, measurements are quantitative numerical data that you can count, for example, number of clicks and emails opened. Measurements are used to set KPIs and analyze your data.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# MDP Measurements

In Marketing Cloud Intelligence Data Pipelines, measurements are quantitative numerical data that you can count, for example, number of clicks and emails opened. Measurements are used to set KPIs and analyze your data.

The Measurement list, found in the Harmonize tab under the Data Model menu, shows which measurements the data model uses and the entities the measurements are associated with.

The available measurement types are: Currency, Number, Duration, and Percentage.

The available aggregation types are: AVG, COUNT, FIRST, LAST, LIFETIME, MAX, MIN, and SUM.

From the Measurement list, you can:

- Export the measurement list.
- Edit the measurement display names, type, and aggregation.
- Replace a measurement across your workspace.
- View which data streams the measurement is mapped to.
- View which measurements are mapped and unmapped.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mcidp-264-0-0-production-enus/6ea21a7c-b623-43b5-9bb1-3174d8e8301e/images/icon_note.png)

Note If a calculated measurement is inherited from another workspace, you can edit it only in the original workspace.

- **[MDP Calculated Measurements](https://help.salesforce.com/s/articleView?id=mktg.mcidp_measure.htm&release=264.0.0&type=5)**  
    A calculated measurement is a numerical custom calculation that you can create on top of your existing data. The calculated measurement doesn’t physically exist in the database. Rather, it represents a query that you can reference from any report, or pivot table.
- **[Filtered Measurements](https://help.salesforce.com/s/articleView?id=mktg.mcidp_measure_filtered.htm&release=264.0.0&type=5)**  
    A filtered measurement is used to customize an existing measurement to include information relating to a specific dimension attribute.