---
schema_version: "1"
id: 32cf3d039ae2ce68ebbf056fa9c5408a609445a594a6c052c3b76b31e8f0878c
title: MDP System Calculated Measurement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_measure_system.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_measure_system.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a96d4ad2674a666a2fd296e3b988e2092a4430c9b7b3b2548ed3e5dd0885e24a
description: Marketing Cloud Intelligence Data Pipelines calculates popular industry measurements that you can use as data in reports, and pivot tables. The measurements are calculated using fixed formulas using your workspace’s data. A measurement is available only if its formula’s components are mapped in an existing data stream. For example, if you uploaded Impressions and Media Cost data, CPM appears. This table describes the available system calculated measurements and their formulas.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# MDP System Calculated Measurement

Marketing Cloud Intelligence Data Pipelines calculates popular industry measurements that you can use as data in reports, and pivot tables. The measurements are calculated using fixed formulas using your workspace’s data. A measurement is available only if its formula’s components are mapped in an existing data stream. For example, if you uploaded Impressions and Media Cost data, CPM appears. This table describes the available system calculated measurements and their formulas.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d44165e38">
              <p style="margin-bottom:0;">System Calculated Measurement</p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d44165e44">Expression</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">company count</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">countdistinct('company_id')</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">conversion CPA</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">media cost / conversion total conversions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">conversion rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">total conversions / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">conversion ROAS</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">conversion revenue / delivery media cost</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">conversion ROI</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">(conversion revenue - delivery media cost) / delivery media cost</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CPC</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">media cost / clicks</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CPE</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">media cost / total engagements</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CPM</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">(media cost / impressions) * 1000</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CRM lead count</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">countdistinct('real_crm_lead_id')</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CRM opportunity count</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">countdistinct('real_crm_opportunity_id')</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">CTR</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">clicks / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">customer count</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">countdistinct('customer_id')</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">data vendor cost total</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">media cost + data vendor cost 1 + data vendor cost 2 + data vendor cost 3 +
              data vendor cost 4 + data vendor cost 5</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">dwell rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">impressions with dwell / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">interactions rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">interactions / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">page content count</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">countdistinct('competitive_page_content_key')</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">positions weighted</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">positions computed /delivery impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">social engagement rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">social total engagement / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">social post engagement rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">social organic total engagement / social post impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">social view duration</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">social minutes watched / social social views) * 60</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">time on site average</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">time on site total / website visits</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">video completion 25% rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">video completions 25% / delivery impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">video completion 50% rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">video completions 50% / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">video completion 75% rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">video completions 75% / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">video fully played rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">video fully played / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">video views rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">video views / impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">viewability rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">viewed IAB impressions / measured IAB impressions</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">visitor bounce rate</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">visitor bounce / site visits</td>

          </tr>
          <tr class="">
            <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e38 ">web analytics position weighted</td>

            <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e44 ">web analytics position computed / search results impressions</td>

          </tr>
        </tbody>
      </table>

Depending on when your workspace was created, you could see email measurements or messaging measurements.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d44165e335">
            <p style="margin-bottom:0;">System Calculated Measurement</p>
          </th>
          <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d44165e341">Expression</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email bounces rate daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email total bounces daily / email send daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email CTR</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicked / email delivered</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email CTR daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicked daily / email delivered daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email CTR to open</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicks / email opened</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email ctr to open daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicked daily/ email opened daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email delivery rate</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email delivered / email sent</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email delivery rate daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email delivered daily / email send daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email open rate</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email opened / email delivered</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email open rate daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email opened daily/ email delivered daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email total bounces</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email soft bounces + email hard bounces</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email total bounces daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email soft bounces daily + email hard bounces daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email unsubscribe rate</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email unsubscribe / email delivered</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email unsubscribes rate daily</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email unsubscribe daily / email delivered daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">message CTOR</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">message users clicked / message users opened</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">message CTOR (lifetime)</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicks / email opens</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">message CTR</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">message users clicked / email delivered daily</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">message CTR lifetime</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email clicks/email delivered</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">message open rate lifetime</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email opens / emails delivered</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">cost per engagement</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">media cost / social total engagement</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">cost per follow</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">media cost / social follows</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">cost per like</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">media cost / social page likes</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">CPCV</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">media cost / video fully played</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">CPV</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">media cost / video views</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">email bounce %</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">email total bounces / emails sent</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">net new fans</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">added fans - removed fans</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">post consumption frequency</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">social post consumptions (lifetime) / social post consumers (lifetime)</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">search CTR</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">search results clicks / search results impressions</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">social monitor total count</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">social monitor positive count + social monitor negative count + social monitor neutral
            count</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">viewable human impressions</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">human view impressions / view measurable impressions</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">viewable impressions</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">view impressions / view measurable impressions</td>

        </tr>
        <tr class="">
          <td data-label="System Calculated Measurement" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e335 ">views frequency</td>

          <td data-label="Expression" class="slds-cell-wrap" style="vertical-align:top;" headers="d44165e341 ">views /unique views</td>

        </tr>
      </tbody>
    </table>