---
schema_version: "1"
id: 07a7db91e167d90480bde587d4b1bab6a1975864cc40a018e8224be00c2b6af6
title: Data Retention
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_getstarted_manage_data_retention.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_getstarted_manage_data_retention.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f235becda79017556af6b5de6222b18b9463c0b5776fed3918b4135f0af41b6b
description: Data in MDP is stored for 90 days from the last process time so that you can clean and harmonize your data before exporting it for external consumption. After 90 days since your data was last processed, you can’t consume, query, report, or export your data when you create, reprocess, rerun, or recreate a data stream.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Data Retention

Data in MDP is stored for 90 days from the last process time so that you can clean and harmonize your data before exporting it for external consumption. After 90 days since your data was last processed, you can’t consume, query, report, or export your data when you create, reprocess, rerun, or recreate a data stream.

Keep in mind the following:

- The deletion operation can occur later than 90 days and sometimes doesn't apply to all types of data.
- When using upsert load mode for TotalConnect and API data streams, rows with no update aren’t refreshed with a new 90-day period.