---
schema_version: "1"
id: 8b84a1f4e95b3e1b609ba63285e4ae5e324124afc01bb11690b12e4bc14f53a5
title: Twitter Ads API Connector in Marketing Cloud Intelligence Data Pipelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_twitter_ads.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_twitter_ads.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 100e038b9a4015ce38046a3f4de7e807fc709201fd827957e7e51846fe651610
description: Use the Twitter Ads API connector to pull data that helps you target your audiences and promote tweet campaigns. Twitter Ads is a display channel connector.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Twitter Ads API Connector in Marketing Cloud Intelligence Data Pipelines

Use the Twitter Ads API connector to pull data that helps you target your audiences and promote tweet campaigns. Twitter Ads is a display channel connector.

The data stream type is ads and conversions, and the data lag is 1 day.

**Additional Information on Twitter Ads**

- If you want to pull Cards data, you must have access to view cards in your Twitter account.
- In Marketing Cloud Intelligence Data Pipelines, the values displayed for Impressions, Social Follows, and Total Engagements measurements are likely higher than the values displayed in the Twitter Ads platform and reporting due to limitations on the Twitter platform.
    - In Twitter, there are three **Impression** measurements and three **Follows** measurements, and they include subsets of these measurements.
        
        - Impressions:
            - promoted\_account\_impressions
            - promoted\_tweet\_search\_impressions
            - promoted\_tweet\_timeline\_impressions
        - Follows:
            - promoted\_account\_follows
            - promoted\_tweet\_search\_follows
            - promoted\_tweet\_timeline\_follows
        
        In Marketing Cloud Intelligence Data Pipelines, the three Impression measurements are aggregated into one measurement called **Impressions**, while the three Follows measurements are aggregated into one measurement called **Social Follows**. In the Twitter Ads platform and reporting, you can only see the promoted\_account\_impressions and promoted\_account\_follows.
- Twitter doesn't support conversion data by device on a Tweet (Ad) level, either on the UI level or the API level. The implication is that when 'Get Conversion Level Data' is selected, additional segmentation is set to 'Device', and 'Get Tweet Level Data' is selected, conversion data isn’t populated. The proposed solution is to create two data streams, one that has the tweet level data checked and another data stream that has the additional segmentation set to 'Device'.
- Due to a Twitter Ads known issue, if you see your sales amount value in the millions and the amount isn’t correct, you must divide the sales amount by 1 million. For more information see this [Twitter article](https://twittercommunity.com/t/values-in-sale-amount/139278).

- **[Create a Twitter Ads Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_twitter_ads_create.htm&release=264.0.0&type=5)**  
    Create a Twitter Ads data stream to pull ads data from your Twitter accounts.