---
schema_version: "1"
id: 6df011275db1d47a9ae817e75f5ec38627c9454172ed717f97a365fa09b6f858
title: Google Analytics API Connector in Marketing Cloud Intelligence Data Pipelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_ganal.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_ganal.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4e5d895c42b48518d3c46c0f1656fd0a51f5103688d53b6423e521649635c187
description: Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a web analytics channel connector, the data stream type is web analytics, and the data lag is one day.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Google Analytics API Connector in Marketing Cloud Intelligence Data Pipelines

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a web analytics channel connector, the data stream type is web analytics, and the data lag is one day.

**Additional information for the Google Analytics connector**

- When the number of sessions exceeds 500,000, Google Analytics bases its reports on a sample of the data. For maximum accuracy, Marketing Cloud Intelligence Data Pipelines uses Higher Precision settings. Maximum sample size provides the most precise representation of your data set when retrieving data from Google Analytics.
- This API pulls in data at the site level by default. For more detailed data, use Extended Properties.

- **[Create a Google Analytics GA4 Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_ganal_create.htm&release=264.0.0&type=5)**  
    Create a Google Analytics GA4 data stream to track and view reports on website traffic.
- **[Create a Google Analytics UA Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_ganal_ua.htm&release=264.0.0&type=5)**  
    Create a Google Analytics data stream to track and view reports on website traffic.