---
schema_version: "1"
id: 7dc79d992d5609b1ec0e9cfcabd449291f6db0ccd100f751e98ee6a5ef04ad6b
title: Facebook Post Insights API Connector in Marketing Cloud Intelligence Data Pipelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_fbpost.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_fbpost.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 694fd86bd20837a30bc3aef7add2d304302a200641f7c3df4c5a4f91738608da
description: Use the Facebook post insight connector to understand data on how users engage with your Facebook post so you can make informed decisions on the content you post. Facebook post insights is social channel connector, the data stream type and there’s no data lagging. Facebook post insights pulls data from Graph API, and Insights.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Facebook Post Insights API Connector in Marketing Cloud Intelligence Data Pipelines

Use the Facebook post insight connector to understand data on how users engage with your Facebook post so you can make informed decisions on the content you post. Facebook post insights is social channel connector, the data stream type and there’s no data lagging. Facebook post insights pulls data from Graph API, and Insights.

**Additional Information on Facebook Post Insights**:

- The connector shows **Lifetime** type measurements. Lifetime measurements display the accumulated value of the measurement for the current date.
- When a Facebook data stream is created, all posts from the creation date of your Facebook profile are retrieved.
- Data streams in Lifetime aggregation do not allow for any failed retrievals to be reprocessed after a failure.
- Entries in the data stream log appear under the processing date of the extraction date (‘Today’).
- There’s no option to select a specific date when processing the data stream. All data for your posts is retrieved up until the processing date and assigned a date value that is identical to the day of processing.
- Measurement data retrieved for all posts is accurate as of the processing date.
- After data is deleted from a Facebook data stream, the deleted data is not accessible for retrieval through reprocessing.
- To reprocess data that was retrieved in the past without deleting any data, use the Re-Run button in the log in the data stream management menu.

- **[Create a Facebook Post Insights Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_fbpost_create.htm&release=264.0.0&type=5)**  
    To track and view Facebook Post insights, create a Facebook Post Insights data stream.