---
schema_version: "1"
id: 24068d4d91d34052bef6e6717c6576df9cdcf1aa7f5320954029b4bf13e13e93
title: Facebook Attribution API Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_fbattrib.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_fbattrib.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 28bb2a4636e1bf9eb7af799ec222e0da286aa4218e9d61d78c16ae05fab57a8f
description: Facebook Attribution tool, a platform that gives marketers a better picture of their clients’ journey by measuring performance across publishers, channels, devices and conversions.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Facebook Attribution API Connector

Facebook Attribution tool, a platform that gives marketers a better picture of their clients’ journey by measuring performance across publishers, channels, devices and conversions.

- **Channel**: Display
- **Data Stream Type**: Generic, Conversion Tab, Web Analytics
- **Data Lag**: 1 Day

## Prerequisites

To connect to the Facebook Attribution API, you need a valid Username and Password and the Business Unit ID.

## General Setup

After entering your credentials, select the relevant profile you want to retrieve data for.

## Extended Properties

- Data Stream Type - You need to choose in this dropdown the relevant bucket for your connector
- Business ID - Insert manually your Facebook Business ID
- Report Type ( Source / Campaign) - Select the report type you want to retrieve
- Attribution Window - Select the attribution window
- Credit Value - select the credit value

## QA Your Data

- Create the desired report in the Facebook platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the same date range.
- Create a Report/Pivot Table within Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they are aligned.