---
schema_version: "1"
id: b7c8adc25fa913108bc78e57adbd5039c51d4a3df5cedf0e27ce96a2a72ae38e
title: Bing Ads API Connector in Marketing Cloud Intelligence Data Pipelines
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_bing.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_bing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e7130cd7463a59c9ab02acf432bdec7d2db7e1ff1b936fa69e133c2e9adcc8f1
description: Use Bing Ads to track and manage your pay-per-click advertising Bing and Yahoo! search engines. Bing Ads is a search channel connector, the data stream types are Ads, Conversion Tag, Conversion Tag with Keywords, and Search Keywords. The data lagging is one day. Bing Ads data is reported in the UTC timezone.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Bing Ads API Connector in Marketing Cloud Intelligence Data Pipelines

Use Bing Ads to track and manage your pay-per-click advertising Bing and Yahoo! search engines. Bing Ads is a search channel connector, the data stream types are Ads, Conversion Tag, Conversion Tag with Keywords, and Search Keywords. The data lagging is one day. Bing Ads data is reported in the UTC timezone.

- **[Create a Bing Ads Data Stream in Marketing Cloud Intelligence Data Pipelines](https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_bing_create.htm&release=264.0.0&type=5)**  
    To track and view your Pay-Per-Click advertising on Bing and Yahoo!, create a Bing Ads data stream.