---
schema_version: "1"
id: c1cbcac7f3b77896d86817aea4da9e324fd4215a4baa0f99030db7383bb5e45d
title: Apple Search Ads API Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_applesearch.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_applesearch.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5f231834cb7c84427eb14314772da6851c416c43516bd7ab6673d4eb950744c9
description: The Apple Search Ads API retrieves data related to Search Campaigns advertised on Apple App Store. By using this API, you’ll be able to retrieve standard Display data. The Dimensions and Measurements that are pulled through the API match the data that’s displayed on each of the Ad Groups views within the Apple Search UI.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Apple Search Ads API Connector

The Apple Search Ads API retrieves data related to Search Campaigns advertised on Apple App Store. By using this API, you’ll be able to retrieve standard Display data. The Dimensions and Measurements that are pulled through the API match the data that’s displayed on each of the Ad Groups views within the Apple Search UI.

- **Channel**: Search
- **Data Lag**: 1 Day

## Prerequisites

A valid Apple user with admin level permissions to an Ads Account.

## Extended Properties

- Available Breakdowns – The Breakdowns that are available in the API match the options that are available on the left menu under the ‘Reports’ view in the Apple Search UI.

## Known Issues

- Search Keyword data is currently unavailable.
- When a Breakdown is selected, Delivery Data might be missing for rows that are below Apple's privacy threshold. For example, Search Terms must reach at least 10 Impressions, otherwise data won’t appear in the reports and won’t be retrieved by the API connector. Media Cost Value is returned regardless of Delivery Data volume.