---
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title: Amazon Attribution API Connector
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_data_streams_api_connect_amznattrib.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_data_streams_api_connect_amznattrib.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 3341e676fe0ebc9b41e789e356c1ae50d4e43df6b7a9b983a196d39edf115112
description: Amazon Attribution is a platform that gives marketers insights into how their non-Amazon marketing channels across search, social, video, and display impact shopping activity and sales performance on Amazon.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Amazon Attribution API Connector

Amazon Attribution is a platform that gives marketers insights into how their non-Amazon marketing channels across search, social, video, and display impact shopping activity and sales performance on Amazon.

- **Channel**: Web Analytics
- **Data Stream Types**:
    - Web Analytics
- **Data Lag**: 1 Day

## Prerequisites

To connect to the Amazon DSP API, you need a valid Username and Password.

## General Setup

After entering your credentials, select the relevant profile and advertisers you want to retrieve data for. You must specify at least one advertiser and up to 15 advertisers per data stream.

## QA Your Data

- Create the desired report in the Amazon Attribution platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence Data Pipelines for the same date range.
- Create a Report/Pivot Table within Marketing Cloud Intelligence Data Pipelines containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.