---
schema_version: "1"
id: 80c565968abddb4a0b7b5fe7c0d559aaf1432b432ae1321be4c4ce6fdec0426a
title: Create Actions in the Activation Center
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcidp_anlyz_act_cntr_actions.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcidp_anlyz_act_cntr_actions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a0eeb5159fcf637d98e10757ef2c252d543539ba7403c74c96600723a6f4b5af
description: Create actions for third-party providers and channel platforms such as Facebook Ads and Slack.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Create Actions in the Activation Center

Create actions for third-party providers and channel platforms such as Facebook Ads and Slack.

1. On the **Manage** tab, on the left menu, click **Activation Center** and then select **Actions**.
2. Click **Add New**.
3. Select the connector or channel that you want to create an action for. For example, select **Email**.
4. Define the parameters for the action. The setup for each connector or channel is unique:
    1. Name your action.
    2. Set the destination. For example, a recipient’s email address.
    3. Add your content. For example, add a message or the information that you want to share.
    4. To add a query to your action, click **Query Settings**. Queries make the data dynamic and interactive. When you add a query to your content, ensure that the measurements and dimensions you selected are available in your data.
    5. A preview of your action rule appears in the window on the right side.
5. To create the action, save your changes.
6. To define a trigger for the action, click **Create Rule**.