---
schema_version: "1"
id: c95f4a712e1791728f11e365d74dac93a6eff7727dbb1c79d7fa4bb110ba0761
title: Retroactive First-Touch Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_retroactive_first_touch_tracking.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_retroactive_first_touch_tracking.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 662d39ff503ff8fc6ad9862b6b97e1aaa932edb246adccc0f065574136f7b5cc
description: To respect privacy concerns, tracking cookies aren’t added the first time a visitor clicks a custom redirect, social click, or email link. However, you can use retroactive tracking to capture first-touch attribution after the prospect consents. This option is enabled by default, but it can be disabled under Account Engagement Settings.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Retroactive First-Touch Tracking

To respect privacy concerns, tracking cookies aren’t added the first time a visitor clicks a custom redirect, social click, or email link. However, you can use retroactive tracking to capture first-touch attribution after the prospect consents. This option is enabled by default, but it can be disabled under Account Engagement Settings.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

![Retroactive First-Touch Tracking option under Account Engagement Settings](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/mcae_retroactive_tracking.png)

#### See Also

- [Visitor Tracking for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_tracker_domain_parent.htm&release=264.0.0&type=5 "To collect activity data and give visitors a seamless experience, set up tracker domains and add Account Engagement tracking code to your web pages. When you create marketing assets, you can choose which tracker domain you want to use for vanity URLs and link rewriting.")
- [Considerations for Visitor Tracking](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_tracker_domain_visitor_tracking.htm&release=264.0.0&type=5 "When managing tracker domains and visitor tracking, keep these considerations in mind.")
- [Control Tracking Opt-In Preferences in Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_tracking_opt_in.htm&release=264.0.0&type=5 "You can request that visitors opt in to tracking. When tracking opt-in is enabled, new visitors are asked to consent to tracking cookies. The message doesn’t appear again unless they clear their cookies. If a prospect hasn’t opted in, page views and form views aren’t tracked. Email link clicks and form submissions still appear in their activity history.")