--- schema_version: "1" id: 1aee67a28e34c0a74d45bc6c5b34a268af1a279f38409551e89cc4400d584ca7 title: Create a Campaign and View Performance in Marketing Cloud Next collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_mc_campaigns_create.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_create.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: ffe6c646a14169a0b48eaa6b386426d6cd39e9e9bcacbc5eed9ade76dd46646a description: Marketing Cloud Next campaigns provide a centralized hub where you can design, automate, and track your marketing efforts. When creating a campaign in Marketing Cloud Next, you select a preconfigured flow to start with, such as a single email or signup form. products: - Marketing - Marketing Cloud Account Engagement release: "264" --- # Create a Campaign and View Performance in Marketing Cloud Next Marketing Cloud Next campaigns provide a centralized hub where you can design, automate, and track your marketing efforts. When creating a campaign in Marketing Cloud Next, you select a preconfigured flow to start with, such as a single email or signup form. ### Required Editions
Available in: Salesforce Enterprise and Unlimited Editions with Account Engagement Growth, Plus, Advanced, and Premium Editions, along with Data 360 or Marketing Cloud Next editions.
## Considerations for Campaigns Before you create a campaign in Marketing Cloud Next, keep these considerations in mind. - To manage consent, import a subscription from Account Engagement. Review [Set Up Consent and Subscriptions](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_consent.htm&release=264.0.0&type=5 "Marketing Cloud Next consent management is powered by Data 360 so that you can manage multiple marketing channels with subscriptions. By default, consent isn’t shared between Account Engagement and Marketing Cloud Next. To use your prospect consent preferences in Marketing Cloud Next, export them from Account Engagement or API, and then import them into Marketing Cloud Next, one subscription at a time. The resulting output file includes prospects that need a corresponding subscription in Marketing Cloud Next. We recommend using a small, simple subscription to start."). - To differentiate your Marketing Cloud Next campaigns from your Account Engagement campaigns, use a different naming scheme between the two. - To prevent viewing a Marketing Cloud Next campaign in Account Engagement, use different campaign record types for campaigns that you create in Marketing Cloud Next. - Although you can view both Account Engagement and Marketing Cloud Next campaigns on the Campaign tab, manage each campaign only in the app where you created it. - Set the layout for Marketing Cloud Next campaign records only for the app. Otherwise, the campaign experience for the Sales and Account Engagement apps also changes. - Account Engagement merge fields appear in the Marketing Cloud Next content builder but they don't work in emails that you send with Marketing Cloud Next. For more information, review [this Knowledge Article](https://help.salesforce.com/s/articleView?id=004518450&type=1&language=en_US). ## Navigate Campaigns in Marketing Cloud Next If you’re not familiar with the Marketing Cloud Next Lightning app, watch [this video](https://salesforce.vidyard.com/watch/cj7sMzeAJHgKZZMxZ4ysKb?_gl=1*10igmc4*_ga*MTgzNjU1MDU2My4xNzMwMjIxNTk2*_ga_H6M98GGB18*MTczMDQ4OTM5NC4xLjEuMTczMDQ4OTQyNS4wLjAuMA..*_gcl_au*NzU3NTgyMzI4LjE3MzA0ODkzOTY.&_ga=2.17148025.1366534729.1730489396-1836550563.1730221596) to learn how it brings together tabs and tools from different Salesforce apps for a streamlined marketer experience. For information about navigating campaigns, review [Campaign Record vs. Flow Canvas](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_ref.htm&language=en_US). ## Create a Single Email Campaign As you explore Marketing Cloud Next, creating a simple email campaign is a great place to start. 1. In Marketing Cloud Next, on the **Campaign** tab, create a campaign, and set the campaign type as **Email**. 2. For the Flow, select the **Single Email** template. 3. Create a segment, or select an existing one. 4. Edit the email message, which opens the builder. 5. Add images to your message, for example, the images that you [copied from Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_copy_content.htm&release=264.0.0&type=5 "Reuse your Account Engagement content in Marketing Cloud campaigns by copying assets to Salesforce CMS. Marketing Cloud allows users to share content across CMS workspaces from a source workspace in the Shared with Workspaces folder."). 6. Preview and test, and then publish the message. For more information, see [Enhance Your Marketing with](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_main.htm&language=en_US) Marketing Cloud Next [Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_main.htm&language=en_US). ## View Campaigns and Campaign Performance You can view and access all your campaigns, including existing Account Engagement campaigns, in Marketing Cloud Next. However, we recommend you manage a campaign only within the app that it’s created. Because historical data associated with Account Engagement campaigns syncs to Data 360, you can create custom Data 360 reports for a cross-campaign view of engagement and performance. Scoring and engagement metrics are also available on person records and on the Analytics page. 1. To view a campaign, go to the **Campaign** tab in Marketing Cloud. 2. To analyze campaign performance, review [Measure Success in Marketing Cloud](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting.htm&language=en_US). 3. Work with an admin to add scoring components to lead, contact, and person account records, or to create report collections in Analytics. Review [Score People Based on Engagement and Fit in](https://help.salesforce.com/s/articleView?id=mktg.mktg_data_scoring_parent.htm&language=en_US) Marketing Cloud Next. ## Optimizing Campaigns with Agentforce and Einstein Agentforce helps to reduce the time and effort of campaign planning by streamlining the campaign creation process. Quickly generate comprehensive campaign briefs and targeted message components based on your input. Iterate on your results and manually update the generated content after it’s created. Target the right audience by creating segments using natural language and Einstein generative AI capabilities. For more information, see [Explore Agentforce and Einstein in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_learning_map.htm&language=en_US).