---
schema_version: "1"
id: ac6a1313071849c5e0b0aa062a8c3a67f6fcf4246dbb700f5bf141958012f35c
title: Get Started with Marketing Cloud Next for Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_mc_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 516d2a237b7f64e58bdde76018fbc96fb16f6b12415a640095db7893a0bbef15
description: With Marketing Cloud Next for Account Engagement, you gain access to next-generation features while keeping the campaigns, assets, and engagement programs that you’ve created over the years. These resources outline some of the latest offerings and other recommendations from across Salesforce.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Get Started with Marketing Cloud Next for Account Engagement

With Marketing Cloud Next for Account Engagement, you gain access to next-generation features while keeping the campaigns, assets, and engagement programs that you’ve created over the years. These resources outline some of the latest offerings and other recommendations from across Salesforce.

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            <p>
              <a name="mcae_mc_campaigns__image_cdl_md5_3dc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="mcae_mc_campaigns__image_cdl_md5_3dc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/learning_maps/lm_start.png" alt="circular image with a forward arrow in the center"></span>
            </p>
            <p>
              <strong>Get Started</strong>
            </p>
            <ul>
              <li><a href="https://www.salesforce.com/small-business/marketing/" target="_blank"><em>Web Page</em>: Small Business Marketing with Marketing Cloud
                  Growth and Advanced Editions</a></li>

              <li><a href="https://salesforce.vidyard.com/watch/cj7sMzeAJHgKZZMxZ4ysKb?_gl=1*10igmc4*_ga*MTgzNjU1MDU2My4xNzMwMjIxNTk2*_ga_H6M98GGB18*MTczMDQ4OTM5NC4xLjEuMTczMDQ4OTQyNS4wLjAuMA..*_gcl_au*NzU3NTgyMzI4LjE3MzA0ODkzOTY.&amp;_ga=2.17148025.1366534729.1730489396-1836550563.1730221596" target="_blank"><em>Video</em>: Welcome to Marketing Cloud
                  Next</a></li>

              <li><a href="https://trailhead.salesforce.com/content/learn/modules/email-marketing-with-salesforce-starter" target="_blank"><em>Trailhead</em>: Email Marketing with Marketing
                  Cloud Growth or Salesforce Starter</a></li>

              <li><a href="https://trailhead.salesforce.com/content/learn/modules/lead-generation-with-marketing" target="_blank"><em>Trailhead</em>: Lead Generation with Marketing
                  Cloud Signup Forms</a></li>

              <li><a href="https://www.salesforce.com/events/webinars/grow-small-business-marketing-footprint-ai/" target="_blank"><em>Webinar</em>: Grow Your Small Business
                  Marketing Footprint with AI</a></li>

            </ul>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="mcae_mc_campaigns__image_fjr_pd5_3dc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="mcae_mc_campaigns__image_fjr_pd5_3dc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/learning_maps/lm_build_2.png" alt="circular image with a wrench in the center"></span>
            </p>
            <p>
              <strong>Realize Value</strong>
            </p>
            <ul>
              <li><a href="https://www.salesforce.com/blog/new-functionality-in-account-engagement/" target="_blank"><em>Blog</em>: How <span>Account Engagement</span> Customers Can Access New
                  Functionality</a></li>

              <li><a href="https://salesforce.vidyard.com/watch/Wmgmv7oQDKdru2GB7yxHkD?_ga=2.185453344.800310601.1730118378-1213816351.1729885569&amp;_gl=1*1jaa6r0*_ga*MTIxMzgxNjM1MS4xNzI5ODg1NTY5*_ga_H6M98GGB18*MTczMDEyODUyOC4yLjAuMTczMDEyODUyOC4wLjAuMA..*_gcl_au*NDc1NzM1NjEuMTcyOTg4NTU2OQ.." target="_blank"><em>Video</em>: Set Up Marketing Cloud</a></li>

              <li><a href="https://org62.my.salesforce.com/sfc/p/000000000062/a/ed000001Vkh7/iZ9O9.rqkEUuOzpmPx54Q6JsrzXsKUGdkAjG5oI_.4w" target="_blank"><em>PDF</em>: Marketing Cloud Growth Deskside
                  Reference</a></li>

              <li><a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/mktg_setup_checklist_su24.pdf?_ga=2.151298864.800310601.1730118378-1213816351.1729885569" target="_blank"><em>PDF</em>: Marketing Cloud Setup
                  Checklist</a></li>

              <li><a href="https://resources.docs.salesforce.com/rel1/doc/en-us/static/pdf/mktg_implementation_guide.pdf" target="_blank"><em>PDF</em>: Marketing Cloud Implementation
                  Guide</a></li>

              <li><a href="https://trailhead.salesforce.com/content/learn/modules/salesforce-genie-quick-look" target="_blank"><em>Trailhead</em>: <span>Data 360</span> Quick Look</a></li>

              <li><a href="https://salesforcedatacloud.hubs.vidyard.com/watch/EfSid8a5GQeDHVPrHqoACQ" target="_blank"><em>Video</em>: Introduction to <span>Data 360</span></a></li>

              <li><a href="https://help.salesforce.com/s/articleView?id=mktg.mktg_quick_start_parent.htm&amp;type=5&amp;language=en_US" target="_blank"><em>Salesforce Help</em>: Marketing Cloud Quick
                  Start Guides</a></li>

            </ul>
          </td>

          <td class="slds-cell-wrap" style="vertical-align:top;">
            <p>
              <a name="mcae_mc_campaigns__image_ix1_rd5_3dc"><!-- --></a><span style="vertical-align:text-bottom;display:inline-block;"><img style="margin-bottom:0;" id="mcae_mc_campaigns__image_ix1_rd5_3dc" src="https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/resources-global/_corporate/images/learning_maps/lm_outcome_end_1.png" alt="circular image with a forward arrow icon in the center"></span>
            </p>
            <p>
              <strong>Optimize</strong>
            </p>
            <ul>
              <li><a href="https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns.htm&amp;release=264.0.0&amp;type=5" title="With Marketing Cloud Next for Account Engagement, you gain access to next-generation features while keeping the campaigns, assets, and engagement programs that you’ve created over the years. These resources outline some of the latest offerings and other recommendations from across Salesforce.">Prepare for a New Campaign
                  Experience with Marketing Cloud Features for <span>Account Engagement</span></a></li>

              <li><a href="https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_dc_prereqs.htm&amp;release=264.0.0&amp;type=5" title="Data 360 lays the foundation for data storage and activation in Marketing Cloud Next. To use next-gen marketing campaigns and Agentforce, start by working with an admin and a Salesforce account executive.">Prerequisites for Using Data 360</a></li>

              <li><a href="https://www.salesforce.com/blog/marketing-cloud-advanced-edition/" target="_blank"><em>Blog</em>: What Is Marketing Cloud Advanced Edition?</a></li>

              <li><a href="https://www.salesforce.com/plus/experience/dreamforce_2024/series/marketers_&amp;_commerce_at_dreamforce_2024/episode/episode-s1e12" target="_blank"><em>Video</em>: Dreamforce 2024: Three Ways To
                  Personalize Journeys with Data</a>
              </li>

            </ul>
          </td>

        </tr>
      </tbody>
    </table>

- **[Key Concepts](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_key_concepts.htm&release=264.0.0&type=5)**  
    Before you start using next-gen campaign features, get familiar with key concepts and how functionality differs between Account Engagement and Marketing Cloud Next.
- **[Guide: Set Up Account Engagement+](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_setup_index.htm&release=264.0.0&type=5)**  
    Whether you are setting up Marketing Cloud Account Engagement+ for the first time or enhancing your current implementation, it’s important to tackle configuration tasks in a specific order. This guide outlines common, required tasks, but doesn’t include every configuration option. Always review the provided Salesforce Help topics and resources for more information and in-depth steps.
- **[Prerequisites for Using Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_dc_prereqs.htm&release=264.0.0&type=5)**  
    Data 360 lays the foundation for data storage and activation in Marketing Cloud Next. To use next-gen marketing campaigns and Agentforce, start by working with an admin and a Salesforce account executive.
- **[Enable Data Governance Permissions for Marketing Cloud Account Engagement Objects](https://help.salesforce.com/s/articleView?id=mktg.mcae_enable_data_governance_permissions.htm&release=264.0.0&type=5)**  
    To use Data 360 Data Governance features for Account Engagement, grant access to these impacted objects according to an access policy.
- **[Connecting Account Engagement and Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_data_cloud_parent.htm&release=264.0.0&type=5)**  
    Data 360 organizes and unifies data across Salesforce and other external data sources. To drive calculated insights and build segments, ingest Account Engagement data into Data 360.
- **[Ingest Account Engagement Data into Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_data_cloud_import.htm&release=264.0.0&type=5)**  
    Prepare and ingest data from your Account Engagement business units into Data 360.
- **[Build Segments and Analytics with Data 360](https://help.salesforce.com/s/articleView?id=mktg.mcae_data_cloud_use_cases.htm&release=264.0.0&type=5)**  
    To drive calculated insights, build segments, and get the most out of other Data 360 features, use Account Engagement data with Data 360.
- **[Automatically Match Email Consent Between Account Engagement and Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mcae_match_email_consent_with_marketing_cloud.htm&release=264.0.0&type=5)**  
    To align email consent automatically between Account Engagement and Marketing Cloud Next, turn on consent matching in your Account Engagement business unit. You can match consent for specific lists, or for all emails based on each prospect’s Opted Out field.
- **[Prepare Account Engagement Content for Campaigns in Marketing Cloud](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_copy_content.htm&release=264.0.0&type=5)**  
    Reuse your Account Engagement content in Marketing Cloud campaigns by copying assets to Salesforce CMS. Marketing Cloud allows users to share content across CMS workspaces from a source workspace in the Shared with Workspaces folder.
- **[Create a Campaign and View Performance in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mcae_mc_campaigns_create.htm&release=264.0.0&type=5)**  
    Marketing Cloud Next campaigns provide a centralized hub where you can design, automate, and track your marketing efforts. When creating a campaign in Marketing Cloud Next, you select a preconfigured flow to start with, such as a single email or signup form.
- **[Quick Start: Set Up WhatsApp for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.mcae_whatsapp_quick_start.htm&release=264.0.0&type=5)**  
    This Quick Start guide covers the steps that are required to set up WhatsApp for Marketing Cloud Account Engagement. It outlines the most direct implementation, to get your team get up and running.