---
schema_version: "1"
id: cf5b62b37dc78005fb77202f387465e31061221c62115022f2661c93fff4cdd9
title: Configure Einstein Generative AI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_einstein_genai_setup.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_einstein_genai_setup.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ed7cc413840fed29d02044d7f15cc728b1ed9aca1e71cc547795b9815d723747
description: Enable Einstein generative AI to help draft forms, landing pages, and email subject lines and body copy. You can remove a business unit or disable the Einstein Generative AI option completely at any time. The feature isn’t enabled by default.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Configure Einstein Generative AI

Enable Einstein generative AI to help draft forms, landing pages, and email subject lines and body copy. You can remove a business unit or disable the Einstein Generative AI option completely at any time. The feature isn’t enabled by default.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong>, <strong>Performance</strong>, and <strong>Unlimited</strong> Editions with <span>Account Engagement</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d53119e71">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d53119e71 ">To enable Einstein generative AI:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d53119e71 ">
              <p>Customize Application </p>
              <p>OR</p>
              <p>Modify All Data</p>
              <p>OR</p>
              <p style="margin-bottom:0;">Manage
                marketing setup tasks</p>
            </td>

          </tr>
        </tbody>
      </table>

1. Enable Einstein in your org.
    1. In Salesforce Setup, search for Einstein.
    2. Under Einstein Generative AI, select **Einstein Setup** and turn on Einstein.
2. Select the business units that can use the generative AI features.
    1. In Salesforce Setup, under Einstein Account Engagement, select **Einstein Assistant**.
    2. Select the business units that can use Einstein Assistant, and then click **Connect**.