---
schema_version: "1"
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title: Set Up a Confirmed Opt-In Process in Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_double_opt_in_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: eefd7e3fefab46cdb26422c13d138a7270b12eb430c0807f7ae2988f4ad4ee72
description: This process ensures that someone didn’t mistype the email address or fraudulently subscribe on behalf of someone else. To verify that an opt-in request is coming from the owner of the email address, set up a confirmed opt-in process. After setup is complete, new subscribers are added to an unconfirmed opt-in list and receive an email with a link asking them to verify that they opted in. When they click the link, they’re added to a confirmed opt-in list and directed to a landing page confirming their subscription.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Set Up a Confirmed Opt-In Process in Account Engagement

This process ensures that someone didn’t mistype the email address or fraudulently subscribe on behalf of someone else. To verify that an opt-in request is coming from the owner of the email address, set up a confirmed opt-in process. After setup is complete, new subscribers are added to an unconfirmed opt-in list and receive an email with a link asking them to verify that they opted in. When they click the link, they’re added to a confirmed opt-in list and directed to a landing page confirming their subscription.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

Here’s a diagram of how this process works:

![Visual overview of the subscriber experience with a confirmed opt-in process in place.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/mcae_confirmed_opt_in_process.png)

Setting up a confirmed opt-in process requires you to edit or create these assets:

- A landing page
- A custom prospect field
- A form handler with a completion action
- An email template
- A signup form or a form handler with a completion action
- Two dynamic lists

1. **[Guidelines for Setting Up a Confirmed Opt-In Process](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_guidelines.htm&release=264.0.0&type=5)**  
    Before setting up a confirmed opt-in process in Account Engagement, keep these guidelines in mind.
2. **[Identify Prospects Who Confirmed Their Opt-In](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_create_custom_fields.htm&release=264.0.0&type=5)**  
    To identify whether a prospect has confirmed their subscription, create a custom prospect field in Account Engagement. This field doesn’t need to sync with Salesforce.
3. **[Update Prospect Opt-In Status with a Form Handler](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_form_handler.htm&release=264.0.0&type=5)**  
    To mark a prospect as confirmed opt-in, create a form handler with a completion action to update the confirmed opt-in custom prospect field. The endpoint URL for the form handler is the confirmation link you include in your email to new subscribers. After the prospect clicks the link, the completion action updates the custom prospect field to confirm their opt-in status.
4. **[Add a Confirmation Link to an Email Template](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_email_template.htm&release=264.0.0&type=5)**  
    To confirm their opt-in, a subscriber clicks the confirmation link in an email you send after they submit your signup form. You can add the confirmation link to an existing Account Engagement email template, or create a template to use.
5. **[Automatically Send Prospects an Email When They Submit Your Signup Form](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_signup_form.htm&release=264.0.0&type=5)**  
    When someone submits your signup form, they receive the email template you created with a link to confirm their subscription. Add a completion action to the Account Engagement form or form handler that you use as your email signup form.
6. **[Create Dynamic Lists to Manage Opt-Ins](https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_dynamic_lists.htm&release=264.0.0&type=5)**  
    To manage your confirmed opt-in process, create two dynamic lists in Account Engagement. The first is for people who submitted your signup form but haven’t confirmed their subscription. The second dynamic list is for subscribers who have clicked the confirmation link in the autoresponder email.