---
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title: Guidelines for Setting Up a Confirmed Opt-In Process
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mcae_double_opt_in_guidelines.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mcae_double_opt_in_guidelines.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0e5109b0c537c3c6de31cfc5ba0e774bd4b3cfbf7ba1b81ce09ceb4cd20201de
description: Before setting up a confirmed opt-in process in Account Engagement, keep these guidelines in mind.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Guidelines for Setting Up a Confirmed Opt-In Process

Before setting up a confirmed opt-in process in Account Engagement, keep these guidelines in mind.

- The process documented here is the recommended way to set up a confirmed opt-in process in Account Engagement because it avoids issues that can arise with link tracking. However, there are other options for creating a confirmed opt-in process, such as using a custom redirect instead of a form handler. Before you begin, review this process and decide if it’s right for your business.
- New subscribers are added to an unconfirmed opt-in list and they receive an email with a link asking them to verify that they opted in. When they click the link, they’re added to a confirmed opt-in list and they’re directed to a page confirming their subscription.
- Before you begin, decide which page you want to use as the confirmation page subscribers see after they confirm their opt-in. You can use an existing page on your website, or an Account Engagement landing page.
- If preferred, you can use a repeating Engagement Studio program to manage the execution of these steps. The number of repeating engagement programs you can have depends on your edition of Account Engagement.
- Test your finished process before you use it with real subscribers.