---
schema_version: "1"
id: 9615ff6c26bc348f7ab905a3801b9849772cdcb108bfb2f94b3fa6db5506c44b
title: Conversion Tracking Statistics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_re_conversion_tracking_statistics_report.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_re_conversion_tracking_statistics_report.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4a1d0d1f4980550a2d34bcaac6f20ed81ed25c279c1fd6a12904dac24ed50ec3
description: Run this report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of conversions. This report contains a list of conversions for links included in emails across multiple sends during a time frame.
products:
  - Marketing
  - Marketing Cloud Intelligence
release: "264"
---
# Conversion Tracking Statistics

Run this report to compare the effectiveness of links within campaigns or the effectiveness of campaigns in number and value of conversions. This report contains a list of conversions for links included in emails across multiple sends during a time frame.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_data_management_and_analytics-264-0-0-production-enus/7988f60d-cd94-4b42-8836-dc11773564b5/images/icon_note.png)

Note Conversion Tracking must be enabled on your account and implemented in the email to use this feature. Contact your account executive to learn more.

 
| Field Name | Description |
| --- | --- |
| \[Link Name\] | Tracking alias of the link |
| Email Address | Email address of the subscriber whose conversion is tracked |
| Conversion date and time | Date and time of the conversion |
| Total | Dollar value of the conversion |
| Link Total | Total dollar value for the link |
| Email Total | Total dollar value from the email send |
| Account Total | Total dollar value for the account |

#### See Also

- [Email Studio Reports in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_email_studio_reports.htm&release=264.0.0&type=5 "View a list and description of available Email Studio reports available in the Reporting tool.")
- [Create a Standard Report in Analytics Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_re_create_a_report.htm&release=264.0.0&type=5 "Create and run a standard report in Marketing Cloud Engagement.")
- [Implement Conversion Tracking](https://help.salesforce.com/s/articleView?id=mktg.mc_es_implement_conv_tracking.htm&language=en_US)