--- schema_version: "1" id: 1cbf87443f8b1f8fc881046de8f6a4cf7ac85ddcaa8ae3ed71977dcad299f147 title: Configure a Personalization Content Schema collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_persnl_personalization_schema_configure.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_persnl_personalization_schema_configure.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 517508fb941641042ea668619f3487c167b995d738bc1e1c9ae3cf5022a930d8 description: Personalization content schemas are required when configuring personalization points and personalization decisions. A personalization content schema defines the configuration options available to marketers when they’re building a personalization decision. The content schema also ensures that all decision responses for a given personalization point return data in the same format. products: - Marketing - Salesforce Personalization - Marketing Cloud Next release: "264" --- # Configure a Personalization Content Schema Personalization content schemas are required when configuring personalization points and personalization decisions. A personalization content schema defines the configuration options available to marketers when they’re building a personalization decision. The content schema also ensures that all decision responses for a given personalization point return data in the same format. Using the personalization content schema (previously called a response template) to define the shape of the personalization data, the requesting application can consistently render the personalization output for display. 1. From the App Launcher, search for and select Personalization Content Schema. 2. Click **New**. 3. Choose how you want to get started. - To create the personalization content schema from scratch, select **Manual Setup** and click **Next**. - To import a personalization content schema from an installed data kit, select **Use a Data Kit** and click **Next**. 4. For the Manual Setup configuration method: 1. Select the data space that you want the personalization content schema to use. 2. Select a personalization type for the content schema. | Personalization Type | Description | | --- | --- | | Recommendations | Content schemas with a recommendations personalization type are available for use on personalization points configured using a recommendations personalization type. | | Dynamic Content | Content schemas with a dynamic content personalization type are available for use on personalization points configured using a dynamic content personalization type. | 3. Enter a name for the personalization content schema and an optional description. The API name is auto-generated. 4. Click **Next**. 5. For the Use a Data Kit configuration method: 1. Select a data space. 2. Search for or select a data kit to view its contents. 3. Select the personalization content schema to import. 4. Click **Next**. 5. (Optional) Change the name and description. 6. Click **Next**. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-personalization-264-0-0-production-enus/476ec29c-8b57-4490-843d-56aba24d48e0/images/icon_note.png) Note Only unmanaged data kits are available for this configuration method. If no unmanaged data kits contain the object, create it manually. 6. Add any personalization attributes. Each personalization attribute specifies a text entry field that appears when configuring associated personalization decisions. Using the text entry field, a marketer or business user can provide additional information that they want to return to whomever qualifies for the decision. For example, you can add an attribute for providing header text to a set of recommendations, call to action text, and a URL when providing dynamic content. 7. When configuring a content schema for dynamic content, click **Save**. 8. When configuring a content schema for recommendations, click **Next** and define the information that you want to return in a decision response. 1. Select the data model object (DMO) to use as a data source. An item data graph is required to configure a recommender. When configuring a recommendations content schema, only DMOs that are used as the root object of an item data graph are provided for selection. After you select a DMO, you can define what information about that DMO you want to return in a decision response. By default, the primary key of the DMO is selected. Using only the primary key provides the option of rendering recommendation results using a third-party system. For example, when configuring a product recommendations strategy, you can use the primary key to return only item product IDs in a response for rendering by the receiving system. 2. (Optional) Select DMO fields that you want the recommender to use when providing recommendations. You select fields by moving them from the Available DMO Fields list to the Selected DMO Fields list. All available DMO fields appear as selection options. You can use the up and down arrows to the right of the selected fields list to change the order in which fields are returned in the decision response. 3. Save your work. #### See Also - [Configure a Personalization Point](https://help.salesforce.com/s/articleView?id=mktg.mc_persnl_personalization_point_configure.htm&release=264.0.0&type=5 "When you configure a personalization point, you define the data space that the personalization point uses for data and the profile data graph to use for making decisions. You also select a personalization type to define the kind of personalization to provide and a schema to ensure that decision responses appear in a consistent format.") - [Personalization Point Considerations](https://help.salesforce.com/s/articleView?id=mktg.persnl_personalization_point_considerations.htm&release=264.0.0&type=5 "When configuring a personalization point, keep these considerations in mind.")