---
schema_version: "1"
id: f377ce375a846cb0b4ee582f90387d8e9fc23052883c10b16f1bd3b195a3b2f3
title: Web Campaign Template Properties
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_template_properties.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_properties.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 8eae676027d7b9fb73c40e0174b9fa4cf9387a26ca2562e08c43cf55b9fd12c2
description: A web campaign template provides a structure for delivering personalized experiences and activation campaigns to your website users. Your Personalization account includes a set of built-in global templates to get you started creating web campaigns. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Web Campaign Template Properties

A web campaign template provides a structure for delivering personalized experiences and activation campaigns to your website users. Your Personalization account includes a set of built-in global templates to get you started creating web campaigns. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.

## Content Zones

A content zone is an area on your website that a developer configures to make it available for personalization in a web campaign or a web campaign experience. Examples of content zones include a homepage hero, a popup, and an infobar. A web campaign template includes content zones that you use to display text, images, buttons, URL links, and input fields. For example, with the Exit Intent with Email Capture template, a developer must create the attribute for the email address captured in the web campaign field. The instructions are included in the template for reference. Each template includes comprehensive documentation to guide your developer when making modifications. For more information, see [Content Zones](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_content_zone.htm&release=264.0.0&type=5 "A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.").

## Standard Configuration for Global Templates

The following table provides an overview of the standard configuration for each global template. The templates available to you can have different name and configuration options if they’ve been changed by your developer.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:27.403846153846157%">
          <col style="width:37.66025641025641%">
          <col style="width:34.93589743589743%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26360e65">
              <p style="margin-bottom:0;">
                <strong class="uicontrol">Name</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26360e74">
              <p style="margin-bottom:0;">
                <strong class="uicontrol">Sample Use Cases</strong>
              </p>
            </th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d26360e83">
              <p style="margin-bottom:0;">
                <strong class="uicontrol">Sample Customization Options</strong>
              </p>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Banner with call-to-action</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Homepage hero banner personalization based on affinity segments</li>

                <li>Landing page lifecycle targeting with a dynamic call-to-action based
                  on lifecycle state</li>

                <li>Loyalty program registration for nonmembers</li>

                <li>Third-party data to target prospects</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of call-to-action messages</li>

                <li>Text and call-to-action locations</li>

                <li>Banner size</li>

                <li>Banner style, either flat or layered</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">chatbot</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Trigger the chatbot to appear when a person spends more than 1 minute
                  on an application page</li>

                <li>Trigger the chatbot to appear when someone scrolls down 50% of an FAQ
                  page</li>

                <li>Suppress the chatbot from appearing for customers with an open
                  support case</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Who should qualify to see the chatbot (campaign/experience targeting
                  rules)</li>

                <li>When the chatbot should appear based on factors including time on
                  page, inactivity, and scroll depth</li>

                <li>Integrates with the <a href="https://developer.salesforce.com/docs/atlas.en-us.snapins_web_dev.meta/snapins_web_dev/snapins_web_overview.htm" target="_blank">Salesforce embedded chatbot
                    (default)</a>, but it can be configured to work with a different
                  chatbot in a similar manner</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Einstein content recommendations</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Display trending content recommendations on the homepage to engage
                  first-time users.</li>

                <li>Offer next-best content recommendations to entice deeper engagement
                  on blog and article pages.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of recommended content items</li>

                <li>Style of recommendations</li>

                <li>Location of recommendations based on mapped content zones</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Einstein Decisions</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <p style="margin-bottom:0;">Machine learning-driven next-best-offer decisioning</p>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <p style="margin-bottom:0;">Number of returned promotions</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Einstein product recommendations</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Display trending product recommendations on the homepage to engage
                  first-time users.</li>

                <li>Facilitate additional product discovery through co-browse
                  recommendations on product detail pages, and increase cart size with
                  co-buy recommendations on the cart page.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of recommended product items</li>

                <li>Style of recommendations</li>

                <li>Location of recommendations based on mapped content zones</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Exit intent</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <p style="margin-bottom:0;">Recognize classic exit intent behavior (mousing toward the top of the
                page), and recapture customer interest with a call-to-action, offer, or
                discount.</p>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of call-to-action messages</li>

                <li>Text and call-to-action locations</li>

                <li>Popup image style, either flat or layered</li>

                <li>Popup contents, such as recipe inclusion</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Exit intent with email capture</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Turn anonymous users into known customers and extend the number of
                  communication channels for them by strategically timing when to ask
                  for their email.</li>

                <li>Progressively profile customers by asking for different attributes
                  based on information already known about the customer. For example,
                  ask for a phone number if the emailAddress attribute exists on the
                  profile.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Text and call-to-action locations</li>

                <li>Popup image style, either flat or layered</li>

                <li>Attributes collected</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Google Analytics segment push</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <p style="margin-bottom:0;">Pass audience segments to Google Analytics.</p>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <p style="margin-bottom:0;">Limited default options due to the specificity of the template</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Infobar with call-to-action</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Display major announcements, such as COVID-19 updates to global
                  audiences.</li>

                <li>Add sale or promotion announcements, such as free shipping thresholds
                  or seasonal sales.</li>

                <li>Announce upcoming events or a webinar registration with a
                  registration link.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of call-to-action messages</li>

                <li>Infobar styling</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Infobar with user attribute and call-to-action</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Display an infobar with a user’s name and a call-to-action
                  message.</li>

                <li>Display an infobar with a user's company name and a call-to-action
                  message.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of call-to-action messages</li>

                <li>User attribute (user’s name is the default)</li>

                <li>Text and background colors and styles</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Manual promotion selector</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <p style="margin-bottom:0;">Use rule-based promotion targeting.</p>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e83 ">
              <p style="margin-bottom:0;">Number of promotions that return</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Redirect</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <p>Redirect users to another page.</p>
              <p style="margin-bottom:0;">If the page that provides the redirect has campaigns that the user
                qualifies for, impression stats can be registered for these campaigns,
                despite the redirect.</p>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="text-align:center;vertical-align:top;" headers="d26360e83 ">
              <p style="margin-bottom:0;">—</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Name" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e65 ">
              <p style="margin-bottom:0;">Slide-in with call-to-action</p>
            </td>

            <td data-label="Sample Use Cases" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d26360e74 ">
              <ul>
                <li>Target customers and prospects with an attention-grabbing slide-in
                  message that includes a call-to-action.</li>

                <li>Select from a variety of trigger options that determine when the
                  message appears, including time on page, scroll depth, and
                  inactivity.</li>

              </ul>
            </td>

            <td data-label="Sample Customization Options" class="slds-cell-wrap" style="vertical-align:top;" headers="d26360e83 ">
              <ul>
                <li>Number of call-to-action messages</li>

                <li>Slide-in location and speed</li>

                <li>Text and background colors and styles</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Content Zones](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_content_zone.htm&release=264.0.0&type=5 "A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.")