---
schema_version: "1"
id: c4199f666a18eb80c7076b0fe5230fad385df7a97b4c93da4a8a02617eda51be
title: Manage Templates for Web Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_template_manage.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_manage.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: edd2f96995aec750b029f2022f061ce23e8bd2c8a6174203a630286134bccb8a
description: Create and manage templates for web campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Manage Templates for Web Campaigns

Create and manage templates for web campaigns.

- **[About Templates for Web Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_about.htm&release=264.0.0&type=5)**  
    You create web campaigns using a web campaign template that a developer creates. Templates offer flexibility to developers who can create a campaign framework to achieve specific business goals. Preconfigured templates make it easy for you to get started with Marketing Cloud Personalization templates. Using a well-planned template, any member of your team can create, test, and publish a web campaign.
- **[Web Campaign Template Properties](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_properties.htm&release=264.0.0&type=5)**  
    A web campaign template provides a structure for delivering personalized experiences and activation campaigns to your website users. Your Personalization account includes a set of built-in global templates to get you started creating web campaigns. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.
- **[Content Zones](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_content_zone.htm&release=264.0.0&type=5)**  
    A content zone is an area on your website configured to be available for personalization in a web campaign. A developer defines content zones in the sitemap for your site. You use content zones to display text, images, buttons, and input fields. Examples of content zones include a homepage hero, a popup, and an infobar.
- **[View Web Campaign Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_view.htm&release=264.0.0&type=5)**  
    Your Marketing Cloud Personalization account includes a set of built-in global templates that you can use to deliver personalized experiences and activation campaigns to your website users. Each template is a starting framework that your developer can modify to create custom templates that support your organization’s needs.
- **[Clone a Web Campaign Template](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_clone.htm&release=264.0.0&type=5)**  
    Your Marketing Cloud Personalization account includes a set of built-in global templates that your developer can clone to create custom web campaign templates. Each template provides a structure for delivering personalized experiences and activation campaigns to your website users. You can also clone your custom templates to create additional templates.
- **[Download and Upload Web Campaign Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_download_upload.htm&release=264.0.0&type=5)**  
    You can download web campaign templates to create a backup of a template or copy it across websites.