---
schema_version: "1"
id: 36222134eaa7af6e1bb7f73f22b26fd187675d90c2b3c2a27b5ccf897c6b07ab
title: Web Campaigns and Templates
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_template.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 9b503316f8d7dbe48ec3c826a4509550204746b7e20e36ac8f09fb9b9a02a3d9
description: Campaigns are at the heart of personalizing your web channel to provide experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Web Campaigns and Templates

Campaigns are at the heart of personalizing your web channel to provide experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.

- **[Set Up the Visual Editor](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_visual_editor.htm&release=264.0.0&type=5)**  
    Learn how to set up the Visual Editor.
- **[About Web Campaigns and Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign.htm&release=264.0.0&type=5)**  
    Campaigns are at the heart of providing personalized website experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.
- **[Manage Templates for Web Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_template_manage.htm&release=264.0.0&type=5)**  
    Create and manage templates for web campaigns.
- **[Manage Web Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_manage.htm&release=264.0.0&type=5)**  
    Create and manage templates for web campaigns.
- **[Use Surveys in Web Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_survey.htm&release=264.0.0&type=5)**  
    Use surveys to design, test, and deploy questions to your visitors and customers to gather feedback in web campaigns.

#### See Also

- [_Video_: How Marketing Cloud Personalization Captures Website Visitor Behavior](https://www.youtube.com/watch?v=GwkyJT6Kd0U)
- [_Video_: Find My User ID](https://www.youtube.com/watch?v=apsIIihs-pc)
- [Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns.")