--- schema_version: "1" id: 08337266850ee8190ae377c3400debf6e5bf46ed99f5fdf60aab21c95aa740bc title: Rule Categories collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_rule.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_rule.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: aa217d6dda82213a20b68605c3ad745f691bf4d8ad18036179d70390a7f5e930 description: There are a variety of rules that you can add for campaign targeting and rule-based campaign experiences when you create or edit a campaign. products: - Marketing - Salesforce Personalization release: "264" --- # Rule Categories There are a variety of rules that you can add for campaign targeting and rule-based campaign experiences when you create or edit a campaign. ## Profile Objects Profile Object rules show the campaign based on specific user profile objects. | Rule | Shows the Campaign When | | --- | --- | | Object Aggregation | The user profile object attribute aggregation meets specific criteria. | | Object Match | The user profile object count matches specific criteria. | ## Source Source rules show the campaign based on the user’s technology. | Rule | Shows the Campaign When | | --- | --- | | Application | The user is or isn’t using a specific app. | | Browser | The user has a specific browser. If you include multiple browsers, Personalization uses OR logic. | | Channel | The user is or isn’t using a specific channel. | | Device | The user has a specific type of device, such as a mobile phone or game console. If you include multiple device types, Personalization uses OR logic. | | ISP | The user has or doesn’t have a specific internet service provider. If you include multiple ISPs, Personalization uses OR logic. | | Operating System | The user has a specific type of operating system. If you include multiple operating systems, Personalization uses OR logic. | ## Geography Geography rules show the campaign based on the physical location of the user. For example, when you want the campaign to appear to users in a certain country. If you include multiple locations, Personalization uses OR logic. | Rule | Shows the Campaign When | | --- | --- | | City | The user is or isn’t in a specific city or town. | | Country | The user is or isn’t in a specific country. | | Location | The user is within a certain distance of a specific latitude/longitude. | | State | The user is or isn’t in a specific US state or region. | | ZIP Code | The user is or isn’t in a specific ZIP code. | ## Weather Weather rules show the campaign based on the weather for a user’s location.
Rule Shows the Campaign When
Temperature The temperature at a user's location is at most, at least, or between a specific number of degrees. Personalization uses the user’s local temperature scale.
Weather Conditions The weather meets certain conditions. If you include multiple conditions, Personalization uses OR logic. Marketing Cloud Personalization provides various weather condition categories.
Thunderstorm

Thunderstorm-related weather conditions:

  • Thunderstorm with rain (light, moderate, heavy)
  • Light thunderstorm, Thunderstorm, Heavy thunderstorm
  • Ragged thunderstorm
  • Thunderstorm with drizzle (light, moderate, heavy)

Select to target users experiencing active thunderstorm conditions.
Drizzle

Light rain conditions:

  • Light intensity drizzle, Drizzle, Heavy intensity drizzle
  • Drizzle rain (light, moderate, heavy intensity)
  • Shower rain and drizzle, Heavy shower rain and drizzle
  • Shower drizzle

Select to target users experiencing light rain or drizzle.
Rain

Rain and shower conditions:

  • Light rain, Moderate rain, Heavy intensity rain
  • Very heavy rain, Extreme rain, Freezing rain
  • Shower rain (light, moderate, heavy intensity)
  • Ragged shower rain

Select to target users experiencing rainfall conditions.
Snow

Snow and winter precipitation:

  • Light snow, Snow, Heavy snow
  • Sleet, Shower sleet
  • Rain and snow (light, moderate)
  • Shower snow (light, moderate, heavy)

Select to target users experiencing snow or winter precipitation.
Atmosphere

Atmospheric conditions that reduce visibility or affect air quality:

  • Mist, Fog, Haze
  • Smoke (from fires or industrial sources)
  • Sand/dust storms, Dust whirls
  • Volcanic ash
  • Squalls (sudden violent winds)
  • Tornado

Select to target users experiencing visibility-reducing atmospheric conditions.
Clear

Clear sky with no clouds or precipitation.

Select to target users experiencing clear weather conditions.
Clouds

Cloud cover levels:

  • Few clouds
  • Skattered clouds
  • Broken clouds
  • Overcast clouds

Select to target users experiencing cloudy conditions.
Extreme

Severe weather conditions that may pose safety hazards:

  • Tornado, Tropical storm, Hurricane
  • Cold (dangerously low temperatures)
  • Hot (dangerously high temperatures)
  • Windy (extreme wind conditions)
  • Hail

Select to target users experiencing severe or hazardous weather conditions.
Additional

Wind intensity classifications:

  • Calm, Light breeze, Gentle breeze, Moderate breeze
  • Fresh breeze, Strong breeze
  • High wind/near gale, Gale, Severe gale
  • Storm, Violent storm, Hurricane

Select to target users based on wind intensity levels.
Unknown Select when weather data can't be determined or classified.
## Visit Behavior Visit Behavior rules show the campaign based on specific actions of a user. | Rule | Shows the Campaign When | | --- | --- | | Action | A user completes a specific action. If you include multiple actions, Personalization uses OR logic. | | Page Count | A user views a specific number of pages during a visit. | | Page Type | A user visits pages of a specific type (defined in the site map for your dataset). For example, when a user visits a product detail page. | | URL | The user visits a specific URL. | | Visit Count | A user visits your website a specific number of times. | | Visit Duration | A user visits your website a specific amount of time. | ## Referrers Referrer rules show the campaign based on how the user arrives at your website. If you include multiple referrer rules, Personalization uses OR logic.
Rule Shows the Campaign When
Referrer Domain An external domain refers the user.
Referrer Medium An external medium refers the user.
Referrer Search Terms

Specific external search terms refer the user.

This feature can be limited by the end user's search engine. Google and Bing, for example, don’t pass organic and paid search terms for referral.
Referrer Source

A specific source, such as a mobile app, refers the user.

This rule is available only if you have a mobile app.
Referrer Subdomain An external subdomain refers the user.
Referrer URL A specific external URL refers the user.
## User Attributes User Attribute rules show the campaign based on whether the user has specific user attributes. ## Firmographic Firmographic rules show the campaign based on the user’s company or industry. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png) Note These rules are available only if you have B2B Detect. | Rule | Shows the Campaign When | | --- | --- | | Company Name | The user's company is one of the specified companies. If you include multiple companies, Personalization uses OR logic. | | Industry | The user's industry is one of the specified industries. If you include multiple industries, Personalization uses OR logic. | ## Audience Audience rules show the campaign based on specific segments the user does or doesn’t belong to. If you include multiple segments, Personalization uses AND logic. ## Template-Controlled Rules Certain rules are controlled at the template level, and a developer must configure them. Examples include the following: | Rule | Shows | | --- | --- | | Time on Page (Delay) | A message when a user is on the page for a certain amount of time. For example, a user is reading an article about the importance of drinking more water. After 15 seconds of reading, you want a message to appear about ordering home delivery of bottled water. | | Inactivity | A message when a user is inactive on the page for a certain number (or fraction) of seconds or minutes. | | Page scroll | A message when a user scrolls a certain percentage of the page. This behavior is an indicator of engagement and a good time to deliver a particular message. | | Bounce | Experiences to users who are about to leave your page (“second chance” messages). Typical parameters for this rule are 0.05 seconds of delay and inactive space set as 20 px from the top of the page. These parameters capture the behavior of users who are leaving the page. | #### See Also - [Campaign Targeting Rules and Rule-based Tests](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_rule_based_test.htm&release=264.0.0&type=5 "Rules determine when, where, and how your campaigns display and who sees them. You can add rules when you create or edit a campaign at the campaign level for campaign targeting or when defining rule-based test experiences.") - [Create a Web Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_create.htm&release=264.0.0&type=5 "Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria. You can create web campaigns from templates in your dataset. The templates provide a framework that defines the campaign placement, copy and creative locations, and general campaign design.")