---
schema_version: "1"
id: d5f6bae0a8221ab23ebcfc630b812d18cc4dff35df4b0e6879a54aca4c2916e3
title: Manage Web Campaign Priorities
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_priority.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_priority.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 904ec71ac7ff823bc10b83d5787119f81d8b5854237e8020c477d57e7df65bcf
description: When a customer qualifies for multiple web campaigns that target the same content zone and match a particular page or action, Marketing Cloud Personalization shows only one of those campaigns. You can adjust the priority values for campaigns to determine which campaign displays. Campaigns with a higher priority value have precedence. When campaigns have the same priority value, the campaign that was created first has precedence.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Manage Web Campaign Priorities

When a customer qualifies for multiple web campaigns that target the same content zone and match a particular page or action, Marketing Cloud Personalization shows only one of those campaigns. You can adjust the priority values for campaigns to determine which campaign displays. Campaigns with a higher priority value have precedence. When campaigns have the same priority value, the campaign that was created first has precedence.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
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            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d75308e38">Permissions Needed</th>
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            <td data-label="Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d75308e38 ">To manage campaign priorities:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d75308e38 ">A role with Campaigns Create/Edit permissions</td>

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Campaign priority requires that a content zone is present to select between campaigns that a customer qualifies for. Personalization doesn’t use priority for server-side campaigns that don’t have content zones. Instead, Personalization returns all campaigns that a user qualifies for.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)

Note For rule-based campaigns, experiences are also prioritized. If a user qualifies for a campaign and qualifies for multiple experiences, the experience at the top of the list has the highest priority. You can reorder campaign experiences in the campaign editor.

1. From the **Channels & Campaigns** section of the main navigation, select **Web > Web Campaigns**.
2. Select the campaign. The campaign’s priority appears in the **Overview** tab of the detail pane.
3. To change the priority, double-click the campaign.
4. In the campaign editor, click the arrow next to the campaign type (**A/B Test** or **Rule-Based Test**).
5. Adjust the value of the **Priority** field by using the arrows or by entering a number.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png)
    
    Note The campaign with the highest value has the highest priority. To ensure a particular campaign always displays before other campaigns that conflict, assign a high number as its priority. Priority values can be negative, and the default priority value is 0.
6. Click **Save**.

#### See Also

- [Web Campaign Experiences](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_experience.htm&release=264.0.0&type=5 "A web campaign experience is the experience an individual customer has with a particular web personalization or activation campaign. You can use experiences to create different personalization results within the same campaign.")
- [Create a Web Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_create.htm&release=264.0.0&type=5 "Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria. You can create web campaigns from templates in your dataset. The templates provide a framework that defines the campaign placement, copy and creative locations, and general campaign design.")