---
schema_version: "1"
id: eb9278290f2ec9e8c2be367ebe6bd748cb7fa69d127f786c5788e9f9da59671a
title: Web Campaign Experiences
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_web_campaign_experience.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_experience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6d1b85ee748f875a9b8fa7cf73c5e4c902107c5370f2e91711e699dcd7f2ad39
description: A web campaign experience is the experience an individual customer has with a particular web personalization or activation campaign. You can use experiences to create different personalization results within the same campaign.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Web Campaign Experiences

A web campaign experience is the _experience_ an individual customer has with a particular web personalization or activation campaign. You can use experiences to create different personalization results within the same campaign.

## Determine the Number of Experiences for a Web Campaign

Determine how many experiences you want to have for your web campaign. If you want to deliver a different campaign experience to various groups of qualified users, create additional experiences by cloning the original configured experience. Then you can modify the other experiences using the same template, or apply a different template.

## Name the Experience

The name of each experience shows up in your campaign statistics report. It can be helpful to use a descriptive name for each experience so you can more effectively interpret the report results.

## How Experiences Are Prioritized in Rule-Based Campaigns

For rule-based campaigns, if a user qualifies for a campaign and qualifies for multiple experiences, the experience at the top of the list has the highest priority. You can reorder campaign experiences in the campaign editor.

## Provide Separate Experiences

You can create a campaign for first-time users of your website that shows different copy and images to users from different geographic regions or different industries. Using one campaign, you can create separate experiences, each targeting a different subset of your website users. Then you use rules to control the visibility of each experience.

#### See Also

- [Create a Web Campaign](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign_create.htm&release=264.0.0&type=5 "Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria. You can create web campaigns from templates in your dataset. The templates provide a framework that defines the campaign placement, copy and creative locations, and general campaign design.")
- [_Video_: Create A/B Test and Control Groups](https://www.youtube.com/watch?v=-hKk5LufJ0E)
- [_Video_: Create Rule-Based Campaigns](https://www.youtube.com/watch?v=7frznbLswhk)