--- schema_version: "1" id: c992521262f32b183539fcc2c7b6a6d6d8af089656b99878b745d55c27b9b711 title: Create a User Profile Object collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_user_profile_object_create.md canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_create.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: b8ce31bbcbe763c77591887dcc279971f627a36f7c0276e2341e6e4f5904887a description: Create user profile objects and their relationships to better define your Personalization users. Once created, you can use these objects in segmentation and campaign targeting to improve cross-channel personalization. You update, add, and remove user profile object data profile with the User Profile Object ETL. products: - Marketing - Salesforce Personalization release: "264" --- # Create a User Profile Object Create user profile objects and their relationships to better define your Personalization users. Once created, you can use these objects in segmentation and campaign targeting to improve cross-channel personalization. You update, add, and remove user profile object data profile with the User Profile Object ETL. ### Required Editions
Permissions Needed
To create a user profile object: A role with Configure permissions
Before you add user profile objects, decide what type of data you want to track. Examples of user profile objects are: vehicle lease, home mortgage, credit card ownership, banking accounts, subscriptions, loans, mortgages, product registrations, service cases, and event attendance. 1. From the main navigation, select **Settings** | **Catalog and Profile Objects**. 2. Click the **+** next to **User Profile Object Types**. 3. Enter a name for the user profile object that is 3–30 characters, all letters, and starts with a capital letter. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png) Note Personalization uses the name in the sitemap, and for ETL data storage and updates. You can’t change the name after you save the user profile object. User profile objects and catalog objects can’t have the same name. 4. Enter a **Label**. Label text represents the user profile object in the Personalization application. For example, if the user profile object name is CustomerCreditCard, the label can be Credit Card. The label is cosmetic. It doesn’t affect data capture or storage. 5. Enter a **Description** of up to 200 characters. The description to describe the user profile object and its purpose. ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_note.png) Note Personalization replaces any characters beyond 200 with an ellipsis (...). 6. To add a custom attribute for the user profile object, in the **Attributes** section, click **New Attribute**. You can reference user profile object attributes in segmentation and web campaign rules. 1. Enter the **Attribute Name**. Use only alphanumeric characters. Spaces and other special characters are not allowed. Personalization uses the attribute name in the sitemap, and for ETL data storage and updates. 2. Enter the **Label**. The label is cosmetic and represents the attribute in the Personalization application. 3. Select the attribute **Type**. 4. Click the checkmark icon. 7. To associate an existing catalog object with this user profile object, in the **Related Catalog Objects** section, click **Add Related Catalog Object**. 1. Select the **Related Catalog Object**. 2. Select its **Relationship Cardinality**. 3. Confirm your selections in the **Output/Preview** column. 4. Click the checkmark icon. 8. Turn on the **Enabled** option. 9. Save your work. After you configure and enable your user profile objects, you upload data for them using the User Profile Object ETL. You can then use user profile objects in segmentation and web campaign targeting to help improve cross-channel personalization. User profile objects appear as one of the detail tabs at the bottom of a Unified Customer Profile. ![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_example.png) Example **Lease User Profile Object** For a vehicle lease, you can use profile object attributes to describe the lease terms that are unique to each user, such as start date, end date, and mileage. Then you can use related catalog objects, such as make, model, and year, to describe the lease. **Product Registration User Profile Object** For a product registration, you can use profile attributes to describe a user’s registration date. Then use a related catalog object to assign the product ID of the registered item in the catalog listing. #### See Also - [User Profile Object Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_rule.htm&release=264.0.0&type=5 "Use built-in user profile object rules to help improve cross-channel personalization in segmentation and web campaign targeting. User profile objects have two built-in rules—object aggregation and object match.") - [User Profile Object Limits](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_limits.htm&release=264.0.0&type=5 "Marketing Cloud Personalization imposes limits per dataset for user profile objects.")