---
schema_version: "1"
id: c194a0bdf339aa112132e25d2d659887f73a806e9d198a041705f8476a78037d
title: User Profile Objects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_user_profile_object.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5225a823214eb6624924deffaf2294d1a318676080ba255d2da0d215bde64cd0
description: Gain a deeper understanding of your users by creating user profile objects.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# User Profile Objects

Gain a deeper understanding of your users by creating user profile objects.

- **[About User Profile Objects](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_about.htm&release=264.0.0&type=5)**  
    Learn more about user profile objects.
- **[Create a User Profile Object](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_create.htm&release=264.0.0&type=5)**  
    Create user profile objects and their relationships to better define your Personalization users. Once created, you can use these objects in segmentation and campaign targeting to improve cross-channel personalization. You update, add, and remove user profile object data profile with the User Profile Object ETL.
- **[Use a User Profile Object Rule in Segmentation](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_rule_segmentation.htm&release=264.0.0&type=5)**  
    Improve cross-channel personalization in segmentation using built-in user profile object rules.
- **[User Profile Object Rules](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_rule.htm&release=264.0.0&type=5)**  
    Use built-in user profile object rules to help improve cross-channel personalization in segmentation and web campaign targeting. User profile objects have two built-in rules—object aggregation and object match.
- **[User Profile Object Limits](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_profile_object_limits.htm&release=264.0.0&type=5)**  
    Marketing Cloud Personalization imposes limits per dataset for user profile objects.