---
schema_version: "1"
id: ab225046a82ab3cef34fd468cca9032c584e0632111420b8db6470ee12333fee
title: User Data Changes
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_user_data_changes.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_changes.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fad68fb0187a1fab2185e9dc48b3f5de59fb4238d6cda1061ef8b8aab27e0684
description: Change or delete stored data associated with every visitor, customer, or user based on their interactions across channels. You can change or delete data from the Personalization interface, or using an API call.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# User Data Changes

Change or delete stored data associated with every visitor, customer, or user based on their interactions across channels. You can change or delete data from the Personalization interface, or using an API call.

- **[About User Data Changes](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_changes_about.htm&release=264.0.0&type=5)**  
    Learn about user data changes.
- **[Edit User Data Captured by Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_edit.htm&release=264.0.0&type=5)**  
    Modify data captured by Personalization from user interactions in channels.
- **[Delete User Data Captured by Personalization](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_user_data_delete.htm&release=264.0.0&type=5)**  
    Delete any data captured by Personalization from user interactions in channels.
- **[Generate API Tokens to Authorize Data Changes](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_api_token_generate.htm&release=264.0.0&type=5)**  
    Authorize all data changes by creating a token for use in API calls. You generate the API token with the User Look-Up and Deletion API. This API exports individual user data to satisfy right of access requests.