---
schema_version: "1"
id: 10a8f57d7965303fc3ebc7a307bf17661df36ed17a69ced53eba4ea796285c6a
title: Travel - Web Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_web_travel.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_travel.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2147cc9ba88634f331045c94507a046b515d166220e4c5979d461d6a4486be68
description: Drive impact on websites with personalization use cases that other customers have used in web campaigns for travel.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Travel - Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns for travel.

When it comes to personalizing your website to increase the conversion rate at each step along the prospect and customer journey, consider the customer lifecycle, which includes six key stages.

Determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage. Then layer in real-time personalization that makes it easier for website visitors to continue the journey and move to the next stage. Accelerate success by following the guidance in the following use cases.

![Life cycle stages for travel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_travel.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:16.666666666666664%">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e65">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e68">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e71">Compare</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e74">Convert</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e77">Expand</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d30518e81">Retain</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e65 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e68 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e71 ">Encourage active product evaluation. Recognize signs of defection.</td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e74 ">Reduce time to value with the product or service.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e77 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e81 ">Nurture and grow LTV while reducing attrition.</td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu32/2.qPqzBCSC5RXCKX2g0ACL_wYWljrlW0JdOCy.wm.uE" target="_blank">Exit Intent / Bounce Prevention</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu37/4Up8IglLomqjWdMt51.V0WbZ2.sSzVjxgaeD5vKco_Q" target="_blank">Einstein Recipes - Destination Articles</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">Einstein Recipes - Similar Properties and You May Also Like
                Properties</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu37/4Up8IglLomqjWdMt51.V0WbZ2.sSzVjxgaeD5vKco_Q" target="_blank">Customer Testimonials / Reviews</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e77 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">Einstein Recipes - Cross Sell / Add On Items</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e81 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">Einstein Recipes - New Destinations /
                Packages</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu37/4Up8IglLomqjWdMt51.V0WbZ2.sSzVjxgaeD5vKco_Q" target="_blank">Einstein Recipes - Blogs</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3C/VOopQiNhnizQuAxvXmvuNIduFvlke6fsUmO2MxFyUQ8" target="_blank">Email Capture</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3H/T4YasS4P7UquPCTaDcOREk_Jr3zTpdm2dtqgP3L5fmw" target="_blank">Recently Viewed Properties / Vacations</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2P/azQFPCvVkrxZ_M3zJ4sdHgvJt9xAw3UqQNInuSAngCE" target="_blank">Booking / Browse Abandonment</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e77 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">Einstein Recipes - Upgrade Offers</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e81 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3M/uatDl_BhxRfAiGl3y4rnwgtm7POEOBWwtQlmsBF1i0Y" target="_blank">Prompt for Survey / Review</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2c/yjbAmJUTNNlmhZug2oN9kKefOr.FEaQrSoqjNdBcle0" target="_blank">Referring Source Targeting</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3W/5m2KlEWAFurjqFzmyRbWUzu7kLvk_S_VFNW5VjAvFbg" target="_blank">Continue the Conversation</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d30518e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3X/CteDwLnD2A52M4nADfrsI0jZuyM6jyLyyR9xnHFplkw" target="_blank">Comparison Shopping</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d30518e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2c/yjbAmJUTNNlmhZug2oN9kKefOr.FEaQrSoqjNdBcle0" target="_blank">Email / Offer Interaction</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" rowspan="2" colspan="2" style="text-align:center;vertical-align:top;" headers="d30518e77 d30518e81 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">My Bookings / Trips Page</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2j/Ti12NQ16F67.aNX5.sUwiYNU8J9PMs6RCcbFS3Xdxok" target="_blank">Einstein Recipes - 404 error, Null Search
                Results</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d30518e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2b/xBb6rrVerM4jvRMo6xQD3hh_b1g8cTlrvk8YB6y0gOk" target="_blank">Einstein Recipes - Location or Destination</a>
            </td>

          </tr>
          <tr class="">
            <td class="slds-cell-wrap" colspan="6" style="text-align:center;vertical-align:top;" headers="d30518e65 d30518e68 d30518e71 d30518e74 d30518e77 d30518e81 "><a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu3R/S5a0JYSrk.G37Yf9qwiIA_57zBheNWUy87aU3q9MQhQ" target="_blank">Marketing Cloud Personalization - Surveys</a> (Premium Edition
              only)</td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")