---
schema_version: "1"
id: 57398caff2e772c7ad41e6aae83303e7e15015ad791b1107a300a1ff23b18de4
title: Health and Life Sciences - Web Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_web_health.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_health.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ad730829b73ed4252072a3dab4a4b0cbe5d58baf0ed9f2b613c50d46bed68a1a
description: Drive impact on websites with personalization use cases that other customers have used in web campaigns for health and life sciences.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Health and Life Sciences - Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns for health and life sciences.

![Life cycle stages for travel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_health.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e56">Research</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e59">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e62">Validate</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e65">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e68">Inform</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d20220e72">Expand</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e56 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e59 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e62 ">Encourage active service evaluation. Recognize signs of defection.</td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e65 ">Reduce and remove friction points for new patients and customers.</td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e68 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e72 ">Nurture and grow patients and customers while reducing attrition.</td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e56 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2J/8cBgyO2pIvaXUlwmxjZMY8Wk9Cb2KBZLN1qV7oYOVVc" target="_blank">Bounce Prevention</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e59 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Healthy Living</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Patient Stories</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2K/sZyr1oM_PLIfAxK.jUmy3nHupzz8zJzhhS_kId3RSdU" target="_blank">Patient Sign Up</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2T/1nl0WY2j99OtJqHBZ4w4hLj.JZ7fqnm1V62ARGwaNQI" target="_blank">Appointment Reminders</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e72 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2Y/hakkDhvbvC.RT8H1fJF5hwvPTT_texrnzk0JB.cmVOs" target="_blank">Ask for Survey / Review</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e56 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2d/bxIvCO7u8Dg2Z_UAjhaXlnZyhgs6WGPXy5t1AGJpGKY" target="_blank">Location Based Banner</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e59 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2i/JSPy9v5kOSKW3zK_1DeSHjGcYXL0UkYCz8NTyeXCcVs" target="_blank">Email Capture</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2Z/vfmCu.6T5Bcs2QIyVVXkk2sRQYWIA6isA3IMehCg0zs" target="_blank">Abandoned Sign-up Form Exit Intent</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2T/1nl0WY2j99OtJqHBZ4w4hLj.JZ7fqnm1V62ARGwaNQI" target="_blank">Make an Appointment</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2n/7GlsLuxurdQtN5VQDdbZs4SIMg7eSbP0apk2_81GkVg" target="_blank">Important Updates</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e72 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Healthy Living</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d20220e56 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2s/LvrpS1UQiN_2KCiWZfabpyfjWZ950ObTi9SCgCa5_zg" target="_blank">Referring Source Targeting</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e59 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2a/LcA.8JbW5QST2IsuMTrtX0WuNiw_0MGCO7qZHBm2g3o" target="_blank">Targeted Static Content</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d20220e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Patient Services</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2A/czZCEwvEJB1FI8vRajtUXhOZubJLcsgUyvUyNqDWaAg" target="_blank">Einstein Recipes - Patient Resources</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2A/czZCEwvEJB1FI8vRajtUXhOZubJLcsgUyvUyNqDWaAg" target="_blank">Einstein Recipes - Health and Wellness Guidance</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e72 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2A/czZCEwvEJB1FI8vRajtUXhOZubJLcsgUyvUyNqDWaAg" target="_blank">Einstein Recipes - Patient Resources</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e59 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Products</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d20220e65 d20220e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2x/lzF3xj9N0Er_.f4Mf68qj1CLKFj7e8EDEmNjtpfjX1g" target="_blank">Patient - Marketing Cloud Personalization Surveys (Premium Edition only)</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d20220e72 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2T/1nl0WY2j99OtJqHBZ4w4hLj.JZ7fqnm1V62ARGwaNQI" target="_blank">Annual Physical Reminders</a>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")