---
schema_version: "1"
id: 81869e96ce5690dec5c37c668a6462cb28f8cc01f0eb094d60783194d8c72066
title: Demand Generation - Web Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_web_demand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_demand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ab3d1e04d1bff4f10dcb7ef03c5355b17c879281d0390da8350e77dc298a935b
description: Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Demand Generation - Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.

Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.

![Life cycle stages for demand generation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_demand_generation.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e62">Research</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e65">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e68">Validate</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e71">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e74">Inform</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d39369e78">Expand</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e65 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e68 ">Encourage active product evaluation. Recognize signs of defection</td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e71 ">Reduce time to value with the product or service.</td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e74 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e78 ">Nurture and grow LTV while reducing attrition.</td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu6/yu5dkJzdt65q_kIU06IZOkWVr_hQTH8XuYUgZ1iAk3I" target="_blank">Bounce Prevention</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttz/bgHexrV9WjbHUA1gaNFNzX.M3QO17zISiYvD1MWBRNs" target="_blank">Einstein Recipes - Content</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuA/t56Dd5RvYB0ORXNIVYT9CceMH5gVfmg9OMvIPjSUYZo" target="_blank">Einstein Recipes - Case Studies</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuF/RcyrIO0wUn3G22d1BTldf_85eJBzrM8N8wPQUuk6k7Q" target="_blank">Onboarding Next Steps</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d39369e74 d39369e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuK/3o1cAijGmuKzC..hg0YPM4mNbCizXTqRkqvvhQntsQU" target="_blank">Highlight Unused Features</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu2/O5.f.WdZ1nJeJlwOKKO2ZbthhZHJ12DdCAu8tuLY41s" target="_blank">Targeted Static Content (Non Gated)</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuL/ITcGz.ShhW_Hzim0OmgJChawS_6pggmaiXELpeW3zJw" target="_blank">Continue the Conversation</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuP/GeRxQSJa7CC7Xwm249CpgLt5RO63K1IoNcFVAazhLSY" target="_blank">Abandoned Sign-up Form Exit Intent</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuU/Ucdu4FD4JNK7upqW.CJkfmKjcARwiB55ThlAhCP29jM" target="_blank">Onboarding Assistance</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d39369e74 d39369e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuQ/KYZYg4ouI.a8p4JH4N9GvjobZETReS6vSSEEHaenGUg" target="_blank">Personalized Home Page</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu3/0VyajHWIKFUQ7U6VbplEjJRSk6J46FdX_yDQa.EseIs" target="_blank">Einstein Recipes - Blogs</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttr/_EJuvxAh92TdST02sWt2f09m9X4TOhGoLesn0EXnNA8" target="_blank">Email Capture</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" rowspan="3" style="text-align:left;vertical-align:top;" headers="d39369e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuZ/T25Pyr9gkxXBbdty5UmlJ3ei6jgLF.LSfTQx8MqddHU" target="_blank">Demo or Free Trial Request</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttv/Vs_cY9tyz7UbP1V80NEFsp0XG2gPi0znoW.35vBgHk8" target="_blank">Einstein Recipes - Integration Documentation</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptts/xh529nyn_DzWlL3qmPZJ6LbF1pIdCEncgP8G0pss6MU" target="_blank">Webinar / Event Promotion</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptue/oYnUfKUks4onzhljhtPUznFH1NyOEnwRwhjHeLCsywM" target="_blank">Targeted Cross Sell and Upsell</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuj/M5u.5Dpso.YQkwT9fhAZhBxcJKcCUszn9WMwlfIdlQw" target="_blank">Industry Based Banner</a>
            </td>

            <td data-label="Discover" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d39369e65 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuo/k73QeK3_VCsvpWpext1A4p2m1q72G4a4MGgqr3qg2t4" target="_blank">Targeted Static Content (Gated)</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d39369e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuk/1oeQ9jlYPS29gHFAQDloanwlAzOLdQosHsXjYcX3JLw" target="_blank">Product Tour Videos</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d39369e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptu7/ShO2gH_UyW2rcVqH7_VKNpnqE70vTuELra7cjOG5Hh4" target="_blank">Einstein Recipes - Support Documentation</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e78 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptut/e3Gw.MnjnS_dt2MnyKMd9p2pEobV1Mjr14WVJMnbGZU" target="_blank">Ask for a Survey Completion</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e62 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuy/1g4hzOwVMlFWPRyfGjCo686ZN.ewR30oPvhEtwgTAjA" target="_blank">Referring Source Targeting</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e78 ">&nbsp;</td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d39369e62 d39369e65 d39369e68 "><a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pttt/1bijbWbrrPVt7MvQynZdCUJEsPqIvs20X_LtiIgo3J0" target="_blank">Demand Generation - Marketing Cloud Personalization Surveys</a>
              (Premium Edition only)</td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" headers="d39369e71 d39369e74 "><a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001ptuM/wubL47r2lELw4c5BO2u9wmRPvokm028WatWx5yzHUb8" target="_blank">Customer Success - Marketing Cloud Personalization Surveys</a>
              (Premium Edition only)</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d39369e78 ">&nbsp;</td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")