---
schema_version: "1"
id: a20c2f3a6f98faa07c6413bac55335724f63af828374d04ac2fbee02ccb6238d
title: Web Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_web.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1c82b192d8cbcac9d3661e05ade0acf518b9471557388051220364f431e0694d
description: Drive impact on websites with personalization use cases that other customers have used in web campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Web Use Cases

Drive impact on websites with personalization use cases that other customers have used in web campaigns.

- [Retail - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_retail.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns for retail.")
- [Demand Generation - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_demand.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns for demand generation.")
- [Financial Services - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_finserv.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns for financial services.")
- [Travel - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_travel.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns for travel.")
- [Health and Life Sciences - Web Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_web_health.htm&release=264.0.0&type=5 "Drive impact on websites with personalization use cases that other customers have used in web campaigns for health and life sciences.")

Select use cases based on the journey stage, then follow the instructions to reduce your time to value using personalization.

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")
- [About Web Campaigns and Templates](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_web_campaign.htm&release=264.0.0&type=5 "Campaigns are at the heart of providing personalized website experiences that resonate with your users. Using a web campaign, you can personalize various aspects of your website for your users based on their behavior, affinities, preferences, location, or other qualifying criteria.")