---
schema_version: "1"
id: 3b363d738520b1143eff9d14dd21a59ebc305181e1ed82e8bc4f482e50099318
title: Demand Generation - Triggered Campaign Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_triggered_demand.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_demand.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d02e77e8be7e707ec652a16d6030d66aca4820e1a9a671bebdcf894f5ca82381
description: Check out these example personalization use cases of triggered campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Demand Generation - Triggered Campaign Use Cases

Check out these example personalization use cases of triggered campaigns.

![Life cycle stages for demand generation](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_demand_generation.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e56">Research</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e59">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e62">Validate</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e65">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e68">Inform</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d24797e72">Expand</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e56 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">Encourage active product evaluation. Recognize signs of defection</td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e65 ">Reduce time to value with the product or service.</td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e68 ">Increase adoption throughout the customer lifecycle.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e72 ">Nurture and grow LTV while reducing attrition.</td>

          </tr>
          <tr class="">
            <td data-label="Research" class="slds-cell-wrap" rowspan="5" style="text-align:left;vertical-align:top;" headers="d24797e56 ">No Email Address Available</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Multiple Site Visits</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Multiple Case Study Views</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">First Log in to Product</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Multiple Support Content Views</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e72 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Viewed Additional Products or Features</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Multiple Content Views</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Abandoned Form Completion</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Not Taken Key Onboarding Actions</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">Promote Training Courses</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e72 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">Purchased New Product</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">Content Download</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">Event / Webinar Promotion</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Completed Onboarding Actions</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">Event / Webinar Promotion</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e72 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Ask for Customer Satisfaction Survey Completion</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Email Sign Up Abandon</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_event_action.htm&amp;release=264.0.0&amp;type=5" title="Use the Event Action trigger if you want to trigger a campaign based on an action instead of using a segment. This trigger activates immediately when a qualified user completes any of the actions you define.">Demo / Event Sign Up</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e65 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Training Sign Up Reminder</a>
            </td>

            <td data-label="Inform" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e68 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">New Product or Feature</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e72 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Targeted Cross Sell and Upsell</a>
            </td>

          </tr>
          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e59 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_high_engagement_category_new_item.htm&amp;release=264.0.0&amp;type=5" title="Reach users when you add a catalog item in a category that they’ve expressed high interest in. This trigger checks for new items in the user’s high-engagement categories every 6 hours and activates if the user hasn’t viewed any of the items for the specified minimum view time. A high-engagement category is based on behavior criteria that you set, such as view time and a minimum number of items purchased.">New e-book</a>
            </td>

            <td data-label="Validate" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d24797e62 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Alert the Sales team when target prospects are on site</a>
            </td>

            <td data-label="Onboard" class="slds-cell-wrap" colspan="3" style="text-align:center;vertical-align:top;" headers="d24797e65 d24797e68 d24797e72 ">
              <a href="https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign_trigger_segment_membership.htm&amp;release=264.0.0&amp;type=5" title="A segment membership trigger activates when a user joins or leaves a segment that you select. Marketing Cloud Personalization updates the segments in real time, so you can use the triggers to immediately respond to specific user actions. If you select multiple segments, the user must join or leave only one of the segments to qualify for the campaign.">Not logged in for X Days</a>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")