---
schema_version: "1"
id: 25a4d0fca7a541d9ce473264b9549d9f9d10e7a74561d8735c168deb81a7c52c
title: Triggered Campaigns Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_triggered.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ccb8eca8c3f41d465735443f994cabb5ccc650e1b8d21ff1b3e8d4f135e36141
description: Drive impact through Triggered Campaigns, passing real-time information to Marketing Cloud Engagement. Check out these example personalization use cases that other customers have used in triggered campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Triggered Campaigns Use Cases

Drive impact through Triggered Campaigns, passing real-time information to Marketing Cloud Engagement. Check out these example personalization use cases that other customers have used in triggered campaigns.

- [Retail - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_retail.htm&release=264.0.0&type=5 "Check out these example personalization use cases of triggered campaigns for retail.")
- [Demand Generation - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_demand.htm&release=264.0.0&type=5 "Check out these example personalization use cases of triggered campaigns.")
- [Financial Services - Triggered Campaign Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered_finserv.htm&release=264.0.0&type=5 "Check out these example personalization use cases of triggered campaigns for financial services.")

Select use cases based on the journey stage, then follow the instructions to reduce your time to value using personalization.

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")
- [Triggered Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_triggered_campaign.htm&release=264.0.0&type=5 "A trigger is a specific event, such as a visitor behavior or environmental change that prompts a Marketing Cloud Personalization action, such as sending an email. You can create a triggered campaign to target different user segments, provide different experiences for different users, include A/B testing, or define a campaign schedule or frequency")