---
schema_version: "1"
id: b6d3b546be4f29640f58bd1d5df408cc8595e35cc100a0c6ac4b5c7ffaa2540c
title: Health and Life Science - Online to Offline - Sales Cloud Service Cloud Integration
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_sales_service_health.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_sales_service_health.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4da1e1fc332771b493028f3c9056281650998d1f8a35ea0589433f7bfbac2f3f
description: Check out these example personalization use cases of Sales Cloud and Service Cloud integrations for health and life sciences.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Health and Life Science - Online to Offline - Sales Cloud Service Cloud Integration

Check out these example personalization use cases of Sales Cloud and Service Cloud integrations for health and life sciences.

When it comes to personalizing your prospect and customers experience to increase the conversion rate at each step along the path, consider the customer lifecycle. There are six key stages in our example of the customer lifecycle: Research, Discover, Validate, Onboard, Inform, and Expand.

By building on visitor affinities with real-time interactions with your website, Marketing Cloud Personalization determines the next piece of content or product they’re most likely to respond to. Making this data available to offline systems like Sales Cloud or Service Cloud enables salespeople and service agents to make in-the-moment, relevant recommendations to prospects or customers.

![Life cycle stages for travel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/mc_personalization/images/mc_pers_use_case_health.png)

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
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        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e65">Onboard</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e68">Discover</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e71">Compare</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e74">Convert</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e77">Expand</th>
            <th scope="col" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" id="d57042e81">Retain</th>
          </tr>
        </thead>
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            <td data-label="Onboard" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e65 ">Contextually introduce and inform. Capture key identity elements.</td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e68 ">Inspire and ensure easy exploration of relevant products and content.</td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e71 ">Encourage active product evaluation. Recognize signs of defection</td>

            <td data-label="Convert" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e74 ">Eliminate friction points. Prevent abandonment.</td>

            <td data-label="Expand" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e77 ">Intelligently cross and upsell to increase UPT and AOV.</td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e81 ">Reinforce relationship. Continually nurture to grow LTV.</td>

          </tr>
          <tr class="">
            <td data-label="Onboard" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d57042e65 ">No Email Address Available
            </td>

            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu29/M9jRpKcjSdVUj1xdEN1_2B_shwQI7vJY3Yh3voLMA3s" target="_blank">Einstein Recipes - Healthy Living</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu29/M9jRpKcjSdVUj1xdEN1_2B_shwQI7vJY3Yh3voLMA3s" target="_blank">Einstein Recipes - Patient Stories</a>
            </td>

            <td data-label="Convert" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d57042e74 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2E/ugh123OI2ixx2.jOajJV2xQFXYwEcyDheJjGQqV3FQo" target="_blank">Einstein Recipes - Patient Resources</a>
            </td>

            <td data-label="Expand" class="slds-cell-wrap" rowspan="2" style="text-align:left;vertical-align:top;" headers="d57042e77 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2E/ugh123OI2ixx2.jOajJV2xQFXYwEcyDheJjGQqV3FQo" target="_blank">Einstein Recipes - Health and Wellness Guidance</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e81 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2E/ugh123OI2ixx2.jOajJV2xQFXYwEcyDheJjGQqV3FQo" target="_blank">Einstein Recipes - Patient Resources</a>
            </td>

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          <tr class="">
            <td data-label="Discover" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e68 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu29/M9jRpKcjSdVUj1xdEN1_2B_shwQI7vJY3Yh3voLMA3s" target="_blank">Einstein Recipes - Products</a>
            </td>

            <td data-label="Compare" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e71 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu29/M9jRpKcjSdVUj1xdEN1_2B_shwQI7vJY3Yh3voLMA3s" target="_blank">Einstein Recipes - Patient Services</a>
            </td>

            <td data-label="Retain" class="slds-cell-wrap" style="text-align:left;vertical-align:top;" headers="d57042e81 ">
              <a href="https://org62.my.salesforce.com/sfc/p/#000000000062/a/3y000001pu2O/RFPczRfdoRLQXKSwiSk0DdmQGLaYzaTQyfL11ChIqaM" target="_blank">Einstein Recipes - Healthy Living</a>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")