---
schema_version: "1"
id: 0200bcd127a32f22e39c0ed5c4fdcf23bb7d937ec2f8f3de271994ec3b913b38
title: Journey Builder Triggered Use Cases
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/mc_pers_use_case_journey_builder.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2db95bbd3a24361a2488ba068024f4e6a47d98ecac47497adbb22b7ca8efa9e1
description: Drive impact with customer journeys. Check out these example personalization use cases that other customers have used in Journey Builder triggered campaigns.
products:
  - Marketing
  - Salesforce Personalization
release: "264"
---
# Journey Builder Triggered Use Cases

Drive impact with customer journeys. Check out these example personalization use cases that other customers have used in Journey Builder triggered campaigns.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-mc_personalization-264-0-0-production-enus/16bf1f60-f44c-4260-a56e-f052cfe515a3/images/icon_tip.png)

Tip New to Marketing Cloud Personalization and Journey Builder integration? If you haven’t sent segment data from Marketing Cloud Personalization to Journey Builder before, refer to the Triggered Campaign Use Cases instead. They offer all the Journey Builder use case functionality plus additional real-time use cases that Journey Builder use cases don’t support.

- [Retail - Journey Builder Triggered Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_retail.htm&release=264.0.0&type=5 "Check out these example personalization use cases of Journey Builder triggered email campaigns for retail.")
- [Demand Generation - Journey Builder Triggered Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_demand.htm&release=264.0.0&type=5 "Check out these example personalization use cases of Journey Builder triggered email campaigns for demand generation.")
- [Financial Services - Journey Builder Triggered Email Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_journey_builder_finserv.htm&release=264.0.0&type=5 "Check out these example personalization use cases for Journey Builder triggered email campaigns.")

Select use cases based on the journey stage, then follow the instructions to reduce your time to value using personalization.

#### See Also

- [Consider Personalization Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_about.htm&release=264.0.0&type=5 "Browse the Use Case Library to look for ideas and inspiration for your own personalization solutions. The use cases represent popular examples. But they’re not templates, nor do they encompass the full range of possible use cases for your business. Before you commit to implementing one or more personalization use cases, determine whether the use case aligns with your business goals, priorities, and other suitability criteria.")
- [Triggered Campaigns Use Cases](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_use_case_triggered.htm&release=264.0.0&type=5 "Drive impact through Triggered Campaigns, passing real-time information to Marketing Cloud Engagement. Check out these example personalization use cases that other customers have used in triggered campaigns.")
- [Integrate Personalization with Journey Builder](https://help.salesforce.com/s/articleView?id=mktg.mc_pers_salesforce_marketing_cloud_journey_builder.htm&release=264.0.0&type=5 "Pass data from Journey Builder to Personalization during the course of a customer journey.")